Welcome to ThatDay. I am Sandra. Brand stylist, visual strategist, and content creator. An advocate for simplicity who is trying to live a slow life in the big city. With more than 15 years of experience, I can tell you a thing or two about creating and growing your brand.

Simplicity meets style

Albert Einstein put it like this "Everything should be made as simple as possible, but not simpler." This is something I live by. Minimalism is the common thread which weaves itself through my life and my work. I strongly believe that design doesn't have to be complicated to be efficient. That’s what I am passionate about, what I teach you on my blog and what I apply in my designs.

It all started when I adopted a "less is more" lifestyle. After decluttering my wardrobe I began to look for more and more ways to reduce excess and focus on what's really important in life and business as well. I share my journey and experiences on my blog hoping to inspire others.

What's up on @thatistheday

The blog

If you want to rock your brand and create a unique visual style which attracts your tribe then you've come to the right place. ThatDay is a space for entrepreneurs and creatives to learn more about brand styling and content creation.  You will find tutorials, advice, and resources you can use to DIY your design and grow your brand simply but effective. Further topics include creativity, simplicity, and mindset.

The newsletter

Weekly updates, bonus tips, behind-the-scenes and more is what you can expect to see as a member of the backstage crew. And the best is, you also get access to the free stock photo library.

The shop

Professionally designed resources & templates for your blog, social media, and more. Build your brand without breaking the bank.

Work with me



+ favorite colors: black and white

+ simply everything, everything simple

+ boring things like organizing, systematizing, list-making

+ word acrobatics and storytelling

+ modern, clean, minimalist design

+ favorite outfit: T-shirt, jeans, sneakers

+ color-coded bookshelves

+ pistachios


Send me an email sandra@thatistheday.com or use the box below ↓

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