Welcome to ThatDay. I am Sandra, graphic designer, brand ace, Paris adventurer, and obsessed with simplicity. I've been building and designing brands for 10+ years. Throughout my career, I've worked with brands small and big from all kinds of industries e. g. fashion, beauty, electronics, or interior design. When it comes to brand design I always root for minimalist, fresh, and modern designs with lots of white space. That’s where my strength lies.  And that's what I focus on since creating my business in 2017.

What's up on #thatistheday

If you want to rock your brand like an ace and design unique brand visuals then you've come to the right place. ThatDay is a space for solopreneurs to learn more about design + branding.  You will find tutorials, advice, and resources you can use to create or grow your own brand simply but effective. You can start right now with this roundup post: Branding for beginners

Simplicity meets branding + design

I've got 2 obsessions. #1 everything branding, #2 simplifying everything. If you are in the process of creating your own brand, you probably ask yourself how these two go together. Branding can be difficult, overwhelming and time-consuming. But it doesn’t have to be.

Working with me means I will take you through my process and we will get rid of all the stumbling stones. Often, I see brands who don’t use their full potential. They don’t know how to connect all the aspects of their brand to make it work as a whole from brand design over strategy to their brand experience. They maybe have a design concept but don’t know how to implement it on a day-to-day basis. They have scratched the surface of their foundation but didn’t invest the time to get really to the core of their brand and what it’s about. As a consequence, their message is vague or confusing. Their vision will never become reality. Their hard work won’t turn into success.

My WholeBrand Method focuses on three keystones: clarity, communication, confidence. Find out more about this method and how we can work together here.


+ favorite colors: black and white

+ simply everything, everything simple

+ boring things like organizing, systematizing, automation

+ word acrobatics and storytelling

+ modern, clean, minimalist design

+ favorite outfit: T-shirt, jeans, sneakers

+ color-coded bookshelves

+ pistachios


Send me an email sandra@thatistheday.com or use the box below ↓

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