Welcome to ThatDay. I am Sandra, graphic designer, brand ace, Paris adventurer, and obsessed with simplicity. I've been building and designing brands for 10+ years. Throughout my career, I've worked with brands small and big from all kinds of industries e. g. fashion, beauty, electronics, or interior design. When it comes to brand design I always root for minimalist, fresh, and modern designs with lots of white space. That’s where my strength lies.  And that's what I focus on since creating my business in 2017.

What's up on #thatistheday

If you want to rock your brand like an ace and design unique brand visuals then you've come to the right place. ThatDay is a space for solopreneurs to learn more about design + branding.  You will find tutorials, advice, and resources you can use to create or grow your own brand simply but effective. You can start right now with this roundup post: Branding for beginners

Simplicity meets branding + design

I've got 2 obsessions. #1 everything branding, #2 simplifying everything. If you are in the process of creating your own brand, you probably ask yourself how these two go together. Branding can be difficult, overwhelming and time-consuming. But it doesn’t have to be.

Working with me means I will take you through my process and we will get rid of all the stumbling stones. Often, I see brands who don’t use their full potential. They don’t know how to connect all the aspects of their brand to make it work as a whole from brand design over strategy to their brand experience. They maybe have a design concept but don’t know how to implement it on a day-to-day basis. They have scratched the surface of their foundation but didn’t invest the time to get really to the core of their brand and what it’s about. As a consequence, their message is vague or confusing. Their vision will never become reality. Their hard work won’t turn into success.

My WholeBrand Method focuses on three keystones: clarity, control, confidence. Find out more about this method and how we can work together here.

You heard it through the grapevine


 Today I share some ideas about creating goals for the coming year on the blog (link in bio). This is not one of the regular goal setting posts. I wanted to remind you of the goals you can’t track, those that can’t be transformed into cash, but that are probably more important. Can you create goals without numbers? Check out the post and tell me what you think! #goalswithoutnumbers  > less stuff more space > less stuff more time > less stuff more quality > less stuff more appreciation If you’re on a minimalist journey like me, tell me what do you have more of now that you own less.
 “Keep your face to the sunshine and you cannot see a shadow.” - Helen Keller #goodvibesonly  It’s more than 2 years that I moved to Paris [time runs fast] but sometimes I still feel like a tourist. There’s so much to do, so much to discover, so many places I haven’t seen yet in this city I call my home now. Let’s do some #fridayintroductions ! Introduce yourself and tell me where you live? Photo by @indiatupy on @unsplash_com


+ favorite colors: black and white

+ simply everything, everything simple

+ boring things like organizing, systematizing, automation

+ word acrobatics and storytelling

+ modern, clean, minimalist design

+ favorite outfit: T-shirt, jeans, sneakers

+ color-coded bookshelves

+ pistachios


Send me an email sandra@thatistheday.com or use the box below ↓

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