Author: Sandra @thatistheday

The importance of typography in branding

The importance of typography in branding

Typography often gets less attention than other brand style elements we define and create when building our brand. But the role it plays and the value it can add to your brand shouldn’t be ignored. Typography isn’t the simple matter of making your words readable. It underlines and even transforms your message through design.   While typography and the fonts you choose might not be the first things you think about when you create your brand identity, it’s definitely worth spending some time on. Here’s […]


How to get more done with batching

How to get more done with batching

If you want to get serious about time-management and get a lot of stuff done, it’s time to learn more about batching.   As entrepreneurs, with our busy schedules, it takes serious ninja skills to manage our days. There’s a lot of advice out there and I am always eager to try it out to see if I can improve my process.   It took me quite a while and several test-runs to get into batching. But now I can say that it changed my […]


How to use repetition in graphic design

How to use repetition in graphic design

Repetition is an often used concept in graphic design. If you want to draw attention to your design, you have to understand what repetition means and how to use it the right way.   What’s repetition in graphic design   It might seem quite obvious. Repetition means using one element or a combination of elements of your design repeatedly. That’s more or less right. But you can’t just take one element and plaster it all over your layout. You need to use this concept with […]


The 4 key actions to consistent content creation

The 4 key actions to consistent content creation

Consistency is the non-plus-ultra if you want to grow your brand. No matter what kind of content you create for your brand or which platform you use, showing up only once in a while won’t do it. You have to invest yourself and produce new and high-quality content on a regular basis. But I bet you know this already. Since you know how important it’s to be consistent why are you struggling so much? What exactly do you need to do to be consistent?   […]


A slow living approach to productivity

A slow living approach to productivity

Slow living is all about being in the moment. Slowing down and enjoying the small things. When we talk about productivity though, it’s all about pushing yourself, maximizing your efforts and squeezing tasks into every minute of your day. So how do these two things go together?   It may sound crazy but they do. A slow living approach to productivity is about being more aware of your needs and how you work best. It’s making conscious decisions about how you plan your day.   […]


How to draw brand inspiration from fashion

How to draw brand inspiration from fashion

You’re probably in a business niche which has nothing to do with fashion. And when you started to collect brand inspiration your first impulse was to search for images which explain what you do. But you’re missing out if you don’t look further than your niche. Brand inspiration can be found everywhere. Drawing inspiration from fashion is very helpful when you’re defining your brand style. I can give you several reasons why.   Why fashion inspires us   You don’t have to be an influencer […]


3 Instagram tools to create a cohesive feed

3 Instagram tools to create a cohesive feed

When you’re scrolling through Instagram and checking out the feeds of all these awesome content creators you probably get a bit envious. It looks effortless and easy but it’s actually a lot of work to create a cohesive feed. The key ingredients to every cohesive feed you admire are planning and editing. And today I want to tell you about my 3 favorite Instagram tools for creating a cohesive feed.     How to create a cohesive feed 1. Define your style (a whole separate […]


14 shades of gray + how to use them

14 shades of gray + how to use them

Not everything is either black or white. In design, this is not any different. There’s a whole range of different shades in between. Let’s talk about gray. A color which is often underrated but can be very useful in design.   The meaning of gray   When you think about the meaning of gray you probably come up with … nothing. Gray is mostly known for being neutral. But this doesn’t mean that it’s bland and doesn’t have any symbolic meaning at all.   You […]