Author: Sandra @thatistheday

How many brand colors do you need

How many brand colors do you need

Picking your brand colors is one of the most difficult tasks when it comes to brand styling. With so many possibilities to choose from you can easily get overwhelmed. Being somebody who needs 30 minutes to decide which kind of ice cream I want to buy, I totally get it. But you can simplify the process of defining your brand colors by clarifying how many colors you need upfront.   Why you need to define your brand colors   When you’re starting your business you […]


How to create a brand color palette

How to create a brand color palette

It’s already hard to decide on a color for your brand. You want to be sure the color you pick can represent your brand and attract your audience. But with one color it’s not even done. You then have to find out which colors combine well. Create a full color palette for your brand. There are several steps you’ll have to go through to find your primary brand colors. The colors you use to set accents and some neutrals to round up your color palette. […]


Color meaning and symbolism

Color meaning and symbolism

We all relate colors with a meaning. This depends usually on our personal taste and on our experiences. But each color also has a more general and symbolic meaning. A meaning which is universally understood. When you choose the colors for your brand you can use this to your advantage. Choose the right colors to attract your target audience and to tell people more about your brand.   To be intentional with your color choice, you first need to learn more about colors and their […]


The basics of color theory in design

The basics of color theory in design

Ever wondered how a designer comes up with a color palette for your brand? How do they know which colors fit your brand and which colors work well together? The answer is very simple. We know a thing or two about color theory.   Brand styling is a lot about colors. They’re a powerful asset for every brand if you know how to use them right. Colors influence how people perceive your brand. They communicate your brand values and help you to create visually pleasing […]


4 color palette creation tools

4 color palette creation tools

Colors. We all have our favorites. But when it comes to creating a color palette for your brand or choosing the right colors for a design project it’s not about what you like. It’s about what’s right for your brand. And this can be hard if you’re not used to working with colors. But even if you’re not a designer you can create a color palette for your brand by using the right tools.   What you need to do before creating a color palette […]


11 guidelines for minimal design

11 guidelines for minimal design

Minimal design – design reduced to its bare minimum. What sounds easy, at first, can actually be very complicated. How do you decide which elements in your design are important and which ones aren’t? How can you achieve this light, simple and clean feel? And how to avoid taking away too much? What is minimal design? Minimalism has created such hype that we can find it everywhere today. It has taken over all aspects of our lives. From capsule wardrobes to tiny houses everything has […]


How to be more creative

How to be more creative

You think some people are naturally creative but not you. This is far from the truth. Everybody is creative in one way or another. You use your imagination to come up with new ideas. Find a solution to your problem. Improvise if you can’t find a solution. This all makes you a creative person. Or you feel creative but you don’t have the time or space to create. Either way, you have to set the intention to be more creative. Adopt habits which support your […]


7 tips for creating blog post images

7 tips for creating blog post images

Busy writing blog posts? When you become an entrepreneur everybody is telling you to create a blog. Content seems to be the holy grail of marketing. But wherever there’s content there are images as well. Because we know that images say more than words. You want to get the most out of your blog post images and there are a couple of guidelines which will help you.   Why you need images in your blog posts   Before we start, let’s clarify why your blog […]