Posts by: Sandra @thatistheday


Should you put prices on your website

Should you put prices on your website

Are you hesitating to put prices on your website? Many entrepreneurs fear shying prospective clients away immediately. Even before they have time to explain the real value of their offer. But your value isn’t only based on the amount of money people pay for your service. It includes everything you bring to the table. Your experience, client success rate, systems you’ve put into place, performance, your personality and more.   There are two things which help you to explain your value. Your branding and your […]


How to create a template in Illustrator

How to create a template in Illustrator

Wouldn’t it be great if people instantly recognize your brand when they see your images on social media? If you want to have a cohesive look for all your images it’s best to create a template. Templates help you to stay on brand and can save you a lot of time. Think about all the images you create on a daily basis. Every image you can use more than once is a perfect candidate for creating a template. Once set up you just switch out […]


Why you need to create branded templates for your graphics

Why you need to create branded templates for your graphics

Creating graphics for your business takes up a lot of time. If it’s for your blog, social media, promotions you run or other marketing materials, you’re almost constantly creating something. Many of these graphics have a similar style or at least they should have. Otherwise, you’re not sticking with a cohesive visual style and not building brand recognition. This is where branded templates become handy. They allow you to create graphics without starting from scratch every time. And more importantly, branded templates help you to […]


How to make your brand relatable

How to make your brand relatable

If your business is stagnant and you can’t seem to find clients or make sales it probably all comes down to one thing. Your brand isn’t relatable. You can share as much information as you want and post every day on social media but if it feels distant and impersonal you won’t get much out of it. Your audience wants to connect and get to know your brand and who is behind it before they buy. The following tips can help you to become a […]


6 creative brainstorming ideas

6 creative brainstorming ideas

Brainstorming isn’t always as glamorous as Don Draper makes you think in Mad Men but it’s a necessary part of every creative process. As solopreneurs, we constantly have to come up with new ideas like blog post topics, ways to market our business, and what to post on social media to keep our audience engaged. This means we have to develop a system to make this work for us.   And this is what brainstorming is. Creating a process to generate new ideas and find […]


How to prepare your files for print

How to prepare your files for print

Are you afraid to send your files to the printer? We all want to avoid a negative surprise when printing our products. But with all the necessary requirements your files need to fulfill it can get overwhelming. There are several things you need to do when setting up your files for print. Colors CMYK is the standard color profile for print. So contrary to the files you save in RGB for web usage, your files need to be set up in CMYK. Otherwise, your file […]


How to stay productive when working from home

How to stay productive when working from home

The freedom to work from home is a dream many have. Though, this dream can quickly lose its appeal when you’re dealing with procrastination, distractions and overwhelm. There are a couple of things which will help you to stay focused and productive while still profiting from the freedom of working from home.   Working from home, the pure luxury of making your own schedule and being in control of your time. We all picture ourselves sporting the most glamorous pajamas, deeply sunk into the comfy […]


3 color strategies to define your brand colors

3 color strategies to define your brand colors

Defining your brand colors is one of the first steps to create your brand identity. The colors you choose aren’t only important to be recognized by your customers they can also communicate your brand values if you do it right. There are several ways you can pick your brand colors by using simple color strategies.   How many brand colors do you need?   Lots of colors mean more choice but when it comes to your brand colors the essential point is to build recognition. […]