Author: Sandra @thatistheday

4 reasons to invest in professional brand design

4 reasons to invest in professional brand design

Not sure if you should invest in a professional brand design? Once you decide to take your business to the next level it’s time to think about investing in your brand design. The main reasons why people hire a professional are that they either don’t have the time or the skills to create their own brand identity. But there are several more reasons why it might be a good idea to hire this out.   Unique   In contrast to premade designs, online logo creators, […]


3 tips to create better graphics for your business

3 tips to create better graphics for your business

Do you want to create better graphics for your brand? You’re not a designer but you still want your graphics to look professional? Follow some basic rules and you will instantly improve your graphics.   Create better graphics through a consistent brand style   The first thing to consider when creating graphics is your brand style. If you want to build recognition you have to develop a cohesive style. Using the same colors, fonts, and design elements consistently in all your graphics. If you haven’t […]


How to find your creative flow

How to find your creative flow

Creative flow. It’s the one thing we’re all searching for. We’re always trying to get to the point when everything seems to fall into place. The point when creating feels natural and easy. No matter what’s your creative pursuit, it’s often hard to get into a flow. The following tips will help you to change that. Get from struggling to focus to spilling over with inspiration.   What actually is creative flow   Have you ever worked on something in which you were completely immersed? […]


How to find brand inspiration on Pinterest

How to find brand inspiration on Pinterest

Collecting brand inspiration can feel overwhelming. Where to look and especially what to look for? If you’re in the process of designing your brand identity a mood board or inspiration board is the first thing to create. It helps to make your brand come alive.   You’ve probably spent some time on defining the foundation of your brand and doing your research. Now it’s time to transform this idea of yours into something visual. You can find inspiration almost everywhere online. The challenge isn’t to […]


How to break through creative block

How to break through creative block

These moments. We all have them from time to time. When you’re creative juices don’t want to flow. You’re staring at an empty canvas. You can’t seem to get past the first two words. You’re frozen in your chair. Thoughts swirling through your mind but they have nothing to do with your task. All creatives know it like an old friend. The adversary of inspiration. The one who always appears in the most inconvenient moments. We all dread it but we can’t avoid it. Creative […]


Should you put prices on your website

Should you put prices on your website

Are you hesitating to put prices on your website? Many entrepreneurs fear shying prospective clients away immediately. Even before they have time to explain the real value of their offer. But your value isn’t only based on the amount of money people pay for your service. It includes everything you bring to the table. Your experience, client success rate, systems you’ve put into place, performance, your personality and more.   There are two things which help you to explain your value. Your branding and your […]


How to create a template in Illustrator

How to create a template in Illustrator

Wouldn’t it be great if people instantly recognize your brand when they see your images on social media? If you want to have a cohesive look for all your images it’s best to create a template. Templates help you to stay on brand and can save you a lot of time. Think about all the images you create on a daily basis. Every image you can use more than once is a perfect candidate for creating a template. Once set up you just switch out […]


Why you need to create branded templates for your graphics

Why you need to create branded templates for your graphics

Creating graphics for your business takes up a lot of time. If it’s for your blog, social media, promotions you run or other marketing materials, you’re almost constantly creating something. Many of these graphics have a similar style or at least they should have. Otherwise, you’re not sticking with a cohesive visual style and not building brand recognition. This is where branded templates become handy. They allow you to create graphics without starting from scratch every time. And more importantly, branded templates help you to […]