Author: Sandra @thatistheday

Is it time to rebrand your biz

Is it time to rebrand your biz

Rebranding is à la mode and I am not persuaded this trend is a good thing. Do you see this topic popping up everywhere too? It seems like everybody is going through a rebrand. Some bloggers seem to be rebranding more often than they write a new blog post. So I think we really need to talk about why everyone else is rebranding and why you shouldn’t. But let’s start by making clear what rebranding actually means. Because that’s where the actual problem lies as […]


The pros + cons of DIY branding

The pros + cons of DIY branding

You can find all the resources online. Tutorials. E-courses. Blog posts on how to create a logo for your blog and what are the best colors for your brand? Just go to Pinterest and you’ll find more information than you can ever make use of. It all seems so easy. But is it really that simple to DIY your brand? Let’s take a look at the pros and cons you will deal with when it comes to DIY branding.   Want to try your hand […]


Branding for beginners

Branding for beginners

The 10 best posts to get you started with branding Let’s admit it, branding can be overwhelming. Especially when you’re just starting your business and this is all new to you. There’s so much information out there that you don’t know where to start, what’s important and how to do it right. So I put together a list with the best posts for branding newbies.   What is branding? First we have to get clear on what branding really is because there are more definitions […]


On goals without numbers

On goals without numbers

  It’s important to reflect on your status quo from time to time to see where you’re right now and to decide on where you are heading. I am a supporter of doing business with structure and purpose (and probably an over-planner). Creating goals obliges you to think about actionable steps to reach them. If you don’t know what you’re doing and why you’re doing it, you can’t move forward. You will spend your days aimlessly switching from one thing to another and that, my […]


Brand collateral

Brand collateral

    Do you think you’re finished when you have a logo, colors, and fonts for your brand? There’s so much more you will need when you start marketing your brand. This is called brand collateral. Find out what it is and how to choose what kind of brand collateral you need.   What kind of brand collateral do I need for my biz? Click To Tweet     What is brand collateral?   Brand collaterals are basically add-ons to your brand identity design. Everything […]


Top 10 blog + biz tools

Top 10 blog + biz tools

    Since starting my blog and biz I’ve used and tested a whole bucket full of tools. I like to keep things as simple as possible. When I look for tools to automate business tasks, work on creative projects or just manage my day-to-day, I want something that’s user-friendly and cost-effective. Here are the top 10 I find most helpful and that I use on a daily basis.   Some of the links you find in this post are affiliate links to tools and […]


6 reasons why brand clarity is important

6 reasons why brand clarity is important

What does brand clarity mean?   Brand clarity means nothing else than that your brand works as a whole. Every aspect of your brand from your design over your strategy to your brand experience is in alignment. In order to gain brand clarity, you need to get to the core of your brand and define its foundational elements. This includes your brand values, brand story, target audience, brand personality,  and positioning.   Related post: The importance of a solid brand foundation   What is brand […]


5 signs you’ve outgrown your DIY brand

5 signs you’ve outgrown your DIY brand

    Solopreneurs are DIYers. And we need to be. When starting your business, you quickly realize you need to do so much more than what’s typically in your job description. From writing to accounting to customer service and of course, branding. Often we opt for branding the business ourselves because we don’t have the budget yet, we prefer putting most effort in getting our product or service out into the world and we don’t necessarily see the advantage of branding when we’re just starting […]