How to overcome the fear of self-promotion

How to overcome the fear of self-promotion

Every entrepreneur has dealt with it at some point: the fear of self-promotion. It’s something which can make us blabber uncontrollably or not get out a word at all. It makes us worry about how we look and what others think of us. At times it even makes us feel inadequate and we wonder if we’re set up to be our own boss. And then it’s so strong this fear that we postpone the launch date again and again because we don’t feel ready. Does […]


How to get used to working from home

How to get used to working from home

Great! Now that you’re working from home you’ll have all these extra hours, right? No more commuting to your office every day, going out for lunch, and all this office chitchat. But there are other traps luring right around the corner. Everybody who works from home will sooner or later stumble into some problems. You better prepare yourself if you consider working from home. I’ve assembled my best tips for you to get accustomed to your new work situation and not lose your mind.   […]


Creating a visual strategy for Pinterest

Creating a visual strategy for Pinterest

Ready to make Pinterest work for you? It’s time to create a visual strategy for your brand if you want to leverage your potential. You can find lots of advice on how to grow your brand on Pinterest online. But most advice doesn’t focus on Pinterest’s visual side. It’s all about how much you should pin, how to convert to a business account, enable rich pins, and join group boards. You should do all of that, of course. But how do you build brand recognition […]


4 mindful social media practices

4 mindful social media practices

For every business owner, social media plays a huge role. It’s a great tool to market our business and grow our tribe. But this comes with a negative side effect. We often feel like missing opportunities if we’re not constantly posting and engaging. It’s hard to disconnect. If you don’t want social media to take over your life you have to be mindful of how you use it.   As much fun as social media can be it also has a dark side. Our everyday […]


How to use color to build brand recognition

How to use color to build brand recognition

Forget your logo. When it comes to building brand recognition there’s one style asset which beats everything else and that’s color. Your brand colors not only help you to create a cohesive style for your brand, but they’re also a powerful tool to make your brand stand out and be recognizable.   The power of colors goes far beyond the simple aspect of personal preferences and which colors you like. Color psychology has become a go-to tool for designers and brands. We use colors to […]


The difference between brand recognition and brand awareness

The difference between brand recognition and brand awareness

Brand recognition and brand awareness are often used interchangeably but they’re not the same thing. Even if you’re at the start of your business journey you probably know that branding is a long-term thing. It’s not something you do once and be over with.   When you set out on this brand journey you’re taking your customer with you. And the goal of this journey is brand loyalty. Branding is a tool to transform simple followers into fans on the way. Brand recognition and awareness […]


What are your brand touchpoints

What are your brand touchpoints

Since buying is no longer only a means of acquiring what you need, we have to focus our efforts on how we can give our customers more than a simple product. Today, to sell your product you need to create an experience for customers. Listing product attributes won’t suffice. Customers want to know the brands they buy from and feel aligned with their values. It’s all about how you tell your story to make a connection. Turning simple interactions into a branded experience. Brand touchpoints […]


How to create and use monochrome color palettes

How to create and use monochrome color palettes

Monochrome color palettes are popping up more and more in design. While they’re easy to create and very versatile, they’re often hard to work with. In this post, we’ll talk about how to create a monochrome palette which fits your needs and how to actually use it right.   What does monochrome mean?   “Mono” means nothing else than single or one. A monochrome color palette is therefore based on one color. Since these palettes are becoming more and more popular in design we can […]