Brand collateral

Brand collateral

  Do you think you’re finished when you have a logo, colors, and fonts for your brand? There’s so much more you will need when you start marketing your brand. This is called brand collateral. Find out what it is and how to choose what kind of brand collateral you need.   What kind of brand collateral do I need for my biz? Click To Tweet   What is brand collateral?   Brand collaterals are basically add-ons to your brand identity design. Everything you need to promote and market your business falls into this category. This includes digital and print material depending on your business. Your brand collateral design must match your brand identity which means you have to use the same colors, fonts, and […]


Top 10 blog + biz tools

Top 10 blog + biz tools

  Since starting my blog and biz I’ve used and tested a whole bucket full of tools. I like to keep things as simple as possible. When I look for tools to automate business tasks, work on creative projects or just manage my day-to-day, I want something that’s user-friendly and cost-effective. Here are the top 10 I find most helpful and that I use on a daily basis.   Some of the links you find in this post are affiliate links to tools and products I use myself and can honestly recommend. I appreciate if you purchase through these links because it makes running this blog and creating awesome stuff for you possible.   10 blog + biz tools I use every day Click To […]


6 reasons why brand clarity is important

6 reasons why brand clarity is important

What does brand clarity mean?   Brand clarity means nothing else than that your brand works as a whole. Every aspect of your brand from your design over your strategy to your brand experience is in alignment. In order to gain brand clarity, you need to get to the core of your brand and define its foundational elements. This includes your brand values, brand story, target audience, brand personality,  and positioning.   Related post: The importance of a solid brand foundation   What is brand clarity and why is it important? Click To Tweet   Why brand clarity is important?   Telling your brand story   The first thing people want to know about your brand is the story behind it. This story is what […]


5 signs you’ve outgrown your DIY brand

5 signs you’ve outgrown your DIY brand

  Solopreneurs are DIYers. And we need to be. When starting your business, you quickly realize you need to do so much more than what’s typically in your job description. From writing to accounting to customer service and of course, branding. Often we opt for branding the business ourselves because we don’t have the budget yet, we prefer putting most effort in getting our product or service out into the world and we don’t necessarily see the advantage of branding when we’re just starting out. What to do when you realize, you’re growing out of our DIY brand and it doesn’t align with your vision anymore?   Have you outgrown your DIY brand? Take a look at the 5 signs Click To Tweet   Advantages […]


Why you need a blog for your biz

Why you need a blog for your biz

  Blogging is no longer just a hobby for people who want to share their opinion with the world. Most businesses can be found online. Their website is their home base. A place where people come to find out more about a business. A place where followers can be converted into customers. A blog is, therefore, a tool for brands to market their business online.   Blogging = content marketing: How blogging will help your biz to grow Click To Tweet   What blogging can do for your business?   Blogging is time-consuming. We don’t need to lie about this. But on the other hand, it’s the cheapest form of marketing. The cost to run a blog is low, the return, however, is high. If […]


How to start your design project

How to start your design project

When I hear people say, they can’t create their own images because they’re not creative, I often tell them that 50% of the work is not even creative at all. Design isn’t about strokes of genius and magic strokes of inspiration. Design is a lot about concept and purpose. And every design project starts with preparation. Good preparation does already half the job for you. So let’s take a look at how to start a design project right.   How to start a design project right Click To Tweet   Starting a design project   There are a couple of things you need to figure out before even getting really creative as are:   Goals   Every project should start with a goal. If you […]


5 foundational elements of your brand identity

5 foundational elements of your brand identity

  Dress to impress! Your brand’s outer appearance needs to attract and impress your audience. It’s time to invest in a brand identity. It’s not enough to just put your name on everything for people to recognize you. In a brand identity, all visual elements work together to create the look that appeals to your audience and represents your brand in the best way possible. In this post, I explain the 5 elements of your brand identity you need to have in place to make your brand image complete.   Dress your brand to impress: Here are 5 foundational elements of your brand identity Click To Tweet   What’s a brand identity?   First of all, let’s talk about the term brand identity and what […]


10 ways to find inspiration for your next design project

10 ways to find inspiration for your next design project

  Sitting at your desk and staring at a blank screen forever? No idea where to start? There are days where you seem out of your flow. You’re lacking inspiration and motivation. You’re not alone. Creative block is something that happens to all of us.   How to prevent feeling uninspired and unmotivated?   I think of creativity as a bucket. When I create something, I take my inspiration from this bucket. This is how I come up with layouts, decide on colors and fonts or find the missing detail in an almost finished design. Just starting to learn graphic design? Read this post: How to design without being a designer Related post: How to design without being a designer   If you want to take […]