How to draw brand inspiration from fashion

How to draw brand inspiration from fashion

You’re probably in a business niche which has nothing to do with fashion. And when you started to collect brand inspiration your first impulse was to search for images which explain what you do. But you’re missing out if you don’t look further than your niche. Brand inspiration can be found everywhere. Drawing inspiration from fashion is very helpful when you’re defining your brand style. I can give you several reasons why.   Why fashion inspires us   You don’t have to be an influencer […]


3 Instagram tools to create a cohesive feed

3 Instagram tools to create a cohesive feed

When you’re scrolling through Instagram and checking out the feeds of all these awesome content creators you probably get a bit envious. It looks effortless and easy but it’s actually a lot of work to create a cohesive feed. The key ingredients to every cohesive feed you admire are planning and editing. And today I want to tell you about my 3 favorite Instagram tools for creating a cohesive feed.     How to create a cohesive feed 1. Define your style (a whole separate […]


14 shades of gray + how to use them

14 shades of gray + how to use them

Not everything is either black or white. In design, this is not any different. There’s a whole range of different shades in between. Let’s talk about gray. A color which is often underrated but can be very useful in design.   The meaning of gray   When you think about the meaning of gray you probably come up with … nothing. Gray is mostly known for being neutral. But this doesn’t mean that it’s bland and doesn’t have any symbolic meaning at all.   You […]


The benefits of journaling

The benefits of journaling

Nothing prepares you to become an entrepreneur. Once you start working for yourself you’re dealing with a whole thunderstorm of things you couldn’t even imagine before. It’s hard to stay on top of things, project- and emotion-wise. But I’ve found something which helped me to get in control and even be more intentional. And that’s journaling.   What kind of journaling   You might be thinking journaling is not for you. You did it as a kid maybe. But journaling doesn’t have to be this […]


7 minimal fonts

7 minimal fonts

Typography is a great asset in minimal design. Minimal fonts can help you to achieve this light and airy aesthetic in your designs. But which fonts have this minimal feel? I have compiled a list of 7 minimal fonts (all Google fonts) for you.   Typography in minimal design   Typography in minimal design isn’t only a mear way of putting text onto paper. It’s more like a design element itself. While minimal design doesn’t overuse decorative and embellishing elements, typography can add a bit […]


7 font characteristics to distinguish fonts

7 font characteristics to distinguish fonts

Which font is which? With so many fonts at our disposal, it’s hard to pick. They all might seem similar but if you look closer you’ll find some distinguishing differences. Each font has its own characteristics. Small details which make it unique. In this post, I’ll explain the most significant font characteristics for you.   Some font characteristics are easy to make out. You can see that one font has thicker lines than another. One font might have flowing curves while another has straight, geometric […]


How to choose your brand fonts

How to choose your brand fonts

Fonts play a big role in your brand design. The right brand fonts help you to achieve a cohesive style. But that’s not all. Fonts ensure you attract the right audience. They can represent your brand values and message. There are a couple of guidelines which make choosing and combining brand fonts easier for you.   Why you need brand fonts   As a part of your brand styling, fonts are a great asset to build brand recognition. Using the same fonts consistently helps you […]


8 colors to use instead of white

8 colors to use instead of white

White is a very popular color choice and always has been. But there are circumstances when white might not be the perfect fit. Therefore it’s good to have some alternatives you can use to replace white in your design.   Why you want to use white   As said above, white is very popular and not only since minimal design has become a trend. The first reason to choose white is the flexibility of this non-color. White goes with every color. It’s neutral enough to […]