How to create a mood board for your brand

How to create a mood board for your brand

Creating a mood board for your brand is a great way to explore your brand style and develop your visual vocabulary which can underline your brand message. It’s, therefore, an important part not only of the brand design process but any bigger design project you plan. Collecting all the inspiration can seem like a painstaking affaire but it can help you to filter all your ideas before designing your brand identity and it’s a great reference you can come back to later on. Surfing the […]


How to finish your to-do list every day

How to finish your to-do list every day

Is your daily to-do list stressing you out? If you’re guilty of writing down a sheer endless list of tasks every day and never coming close to finish half of it, then this post can help you to finally get in control. With just a couple of changes, you can be so much more productive.   Can we all agree that writing lists makes us feel good? I am personally a big fan of writing lists. But they are also a form of procrastination. We […]



Is it time to rebrand your biz

Is it time to rebrand your biz

Rebranding is à la mode and I am not persuaded this trend is a good thing. Do you see this topic popping up everywhere too? It seems like everybody is going through a rebrand. Some bloggers seem to be rebranding more often than they write a new blog post. So I think we really need to talk about why everyone else is rebranding and why you shouldn’t. But let’s start by making clear what rebranding actually means. Because that’s where the actual problem lies as […]


The pros + cons of DIY branding

The pros + cons of DIY branding

You can find all the resources online. Tutorials. E-courses. Blog posts on how to create a logo for your blog and what are the best colors for your brand? Just go to Pinterest and you’ll find more information than you can ever make use of. It all seems so easy. But is it really that simple to DIY your brand? Let’s take a look at the pros and cons you will deal with when it comes to DIY branding.   Want to try your hand […]


Branding for beginners

Branding for beginners

The 10 best posts to get you started with branding Let’s admit it, branding can be overwhelming. Especially when you’re just starting your business and this is all new to you. There’s so much information out there that you don’t know where to start, what’s important and how to do it right. So I put together a list with the best posts for branding newbies.   What is branding? First we have to get clear on what branding really is because there are more definitions […]


On goals without numbers

On goals without numbers

  It’s important to reflect on your status quo from time to time to see where you’re right now and to decide on where you are heading. I am a supporter of doing business with structure and purpose (and probably an over-planner). Creating goals obliges you to think about actionable steps to reach them. If you don’t know what you’re doing and why you’re doing it, you can’t move forward. You will spend your days aimlessly switching from one thing to another and that, my […]


Brand collateral

Brand collateral

    Do you think you’re finished when you have a logo, colors, and fonts for your brand? There’s so much more you will need when you start marketing your brand. This is called brand collateral. Find out what it is and how to choose what kind of brand collateral you need.   What kind of brand collateral do I need for my biz? Click To Tweet     What is brand collateral?   Brand collaterals are basically add-ons to your brand identity design. Everything […]