Why you need a blog for your biz

Why you need a blog for your biz

  Blogging is no longer just a hobby for people who want to share their opinion with the world. Most businesses can be found online. Their website is their home base. A place where people come to find out more about a business. A place where followers can be converted into customers. A blog is, therefore, a tool for brands to market their business online.   Blogging = content marketing: How blogging will help your biz to grow Click To Tweet   What blogging can […]


How to start your design project

How to start your design project

When I hear people say, they can’t create their own images because they’re not creative, I often tell them that 50% of the work is not even creative at all. Design isn’t about strokes of genius and magic strokes of inspiration. Design is a lot about concept and purpose. And every design project starts with preparation. Good preparation does already half the job for you. So let’s take a look at how to start a design project right.   How to start a design project […]


5 foundational elements of your brand identity

5 foundational elements of your brand identity

  Dress to impress! Your brand’s outer appearance needs to attract and impress your audience. It’s time to invest in a brand identity. It’s not enough to just put your name on everything for people to recognize you. In a brand identity, all visual elements work together to create the look that appeals to your audience and represents your brand in the best way possible. In this post, I explain the 5 elements of your brand identity you need to have in place to make […]


10 ways to find inspiration for your next design project

10 ways to find inspiration for your next design project

  Sitting at your desk and staring at a blank screen forever? No idea where to start? There are days where you seem out of your flow. You’re lacking inspiration and motivation. You’re not alone. Creative block is something that happens to all of us.   How to prevent feeling uninspired and unmotivated?   I think of creativity as a bucket. When I create something, I take my inspiration from this bucket. This is how I come up with layouts, decide on colors and fonts […]


Design principle: KISS

Design principle: KISS

  Let me tell you something, throughout my career as a graphic designer, I’ve heard so many design principles and rules you should stick to, I can’t even count them anymore. Some are just ridiculous and should be ignored, others are good to know and a few are really principles that become mantras in your life. The KISS principle (or Keep it simple, stupid) is one of the latter. So let me show you why and how to use it in design.   The KISS […]


These 5 books will improve your copywriting

These 5 books will improve your copywriting

  We write all day. A quick tweet here, an email response there, blog posts and sales pages. If we want to or not, we are all writers. Content is actually one of the most important aspects of our businesses (if not the most important). As a designer, I must tell you, if your copy sucks, there’s no way you can hide that by making it look nice. In every design process, copy comes first. It the starting point. If you want to find out […]


How to create visual hierarchy in your design

How to create visual hierarchy in your design

  Visual hierarchy is a tool most designers use to separate the elements of a design and create an order. By doing this they easily focus the viewer’s attention on the most important aspects. To achieve this kind of effect, you have to understand how this design principle works and how you can implement it. You can read more on other design principles in this post. Related post: The basics of good design How to create better visuals through contrast Click To Tweet   What […]


How to use your brand voice

How to use your brand voice

  Let me ask you a question, how do people recognize your brand? Is it your logo? The brand colors you use? What if you would take these visuals away? Would people still recognize your brand? That’s why it’s so important to establish a brand voice. The way you write and talk is an important aspect of your brand. Words are powerful. They make your brand unique, recognizable, and relatable.   Defining your brand voice   Defining your brand voice can be tricky but it’s […]