Design principle: KISS

Design principle: KISS

  Let me tell you something, throughout my career as a graphic designer, I’ve heard so many design principles and rules you should stick to, I can’t even count them anymore. Some are just ridiculous and should be ignored, others are good to know and a few are really principles that become mantras in your life. The KISS principle (or Keep it simple, stupid) is one of the latter. So let me show you why and how to use it in design.   The KISS principle: why you need it and how to use it Click To Tweet   What is KISS (Keep it simple, stupid)?   This phrase was coined by Kelly Johnson, lead engineer at the Lockheed Skunk Works, in 1960. Although he […]


These 5 books will improve your copywriting

These 5 books will improve your copywriting

  We write all day. A quick tweet here, an email response there, blog posts and sales pages. If we want to or not, we are all writers. Content is actually one of the most important aspects of our businesses (if not the most important). As a designer, I must tell you, if your copy sucks, there’s no way you can hide that by making it look nice. In every design process, copy comes first. It the starting point. If you want to find out how you can improve your copywriting instantly, here are 5 books that will help you + reading is also a good way to write better.   ***Some of the links in this post are affiliate links. I only link to […]


How to create visual hierarchy in your design

How to create visual hierarchy in your design

  Visual hierarchy is a tool most designers use to separate the elements of a design and create an order. By doing this they easily focus the viewer’s attention on the most important aspects. To achieve this kind of effect, you have to understand how this design principle works and how you can implement it. You can read more on other design principles in this post. Related post: The basics of good design How to create better visuals through contrast Click To Tweet   What is visual hierarchy and how to create it?   The way in which you display certain elements in your design works like a guide. So how can you guide the viewer? Essentially visual hierarchy is created through contrast. Contrast lets […]


How to use your brand voice

How to use your brand voice

  Let me ask you a question, how do people recognize your brand? Is it your logo? The brand colors you use? What if you would take these visuals away? Would people still recognize your brand? That’s why it’s so important to establish a brand voice. The way you write and talk is an important aspect of your brand. Words are powerful. They make your brand unique, recognizable, and relatable.   Defining your brand voice   Defining your brand voice can be tricky but it’s an important step towards being recognized by your audience. Find out what characteristics your voice inhabits, what kind of language and words you use or how your tone best communicates and connects with your audience. There’s a little exercise that […]


How to backup your files

How to backup your files

    Everybody knows, all hell breaks loose when your computer doesn’t work. Suddenly, your carefully planned out day is turned upside down and becomes an emotional rollercoaster. Let’s be honest, this happens to every one of us and while it will always be a difficult thing to handle, you can keep calm if you have a system in place to backup your files. To save and backup my files I use a 3-part system. Why you need a system to backup your files Click To Tweet   The advantages of a backup system   Be organized: know where everything is Be save: file storage in three places = triples safety Be independent: access files from everywhere Be quick: access files easily from several devices […]


How to design without being a designer

How to design without being a designer

  Being a solopreneur is a bit like being a Jack-of-all-trades. You have to be a writer, an accountant, your own marketing department, and of course, a designer too. This is not only the case because you can’t afford to outsource these things, but because you want to be involved in everything. There’s no way around learning certain skills, like graphic design, to make this possible.   How to design without being a designer? Here are some helpful tips Click To Tweet   Can you really learn graphic design without going to a design school?   The thing is, you can’t replace years of education, training, and experience with watching some Youtube videos. But that doesn’t mean you can’t design your own stuff. The goal […]


How to define your target audience

How to define your target audience

  Stop! Your brand starts here. With your target audience. Before you even start creating a product or service, you have to know for whom you are creating and who will buy. Your product and your marketing must be aimed at the right kind of people – your target audience. This is not for me you might think because you don’t have any clients yet, but if you don’t target the right audience, the people you want to attract, even before you start, you won’t sell anything.   Stop! Before you create something, know who you’re creating it for. Click To Tweet   Who are you talking to?   Don’t get confused by the word audience. By audience I mean, your blog reader, customer or […]


Why you need a brand audit

Why you need a brand audit

  Your brand evolves. So do you and your audience. If you were hoping after creating your brand, you were done once and for all, I must disappoint you. Branding is never done. The market is in constant change, as your audience changes their interest or needs, your brand has to follow. For you, as an entrepreneur, you need to adjust your goals depending on the stage of your business. To keep your brand constantly on track is a difficult task and you will get sidetracked once in awhile. Performing a brand audit can help you to keep your brand in alignment with your goals. And it can eliminate the insecurities you, as well as many other solopreneurs, have, who are constantly in doubt if […]