Why you need a brand audit

Why you need a brand audit

  Your brand evolves. So do you and your audience. If you were hoping after creating your brand, you were done once and for all, I must disappoint you. Branding is never done. The market is in constant change, as your audience changes their interest or needs, your brand has to follow. For you, as an entrepreneur, you need to adjust your goals depending on the stage of your business. To keep your brand constantly on track is a difficult task and you will get sidetracked once in awhile. Performing a brand audit can help you to keep your brand in alignment with your goals. And it can eliminate the insecurities you, as well as many other solopreneurs, have, who are constantly in doubt if […]


How to choose the right file format

How to choose the right file format

  Have file formats ever confused you? If you are sending your files off for printing or you want to upload them to your blog, it is good to know which file format to use when. After spending so much time creating, you want to make sure to have the best quality possible.   Why do you need to know the different file formats?   Every file format has its pros and cons. Some are better for web, others are better for print. If you want to avoid blurry photos or images that are not displayed correctly, you have to understand and make use of the different file formats available.   Do you know which file format to use when? Find it out >> Click […]



How to define your brand values

How to define your brand values

  What does your brand stand for? Consumers are searching for brands they can connect with and that have a deeper, more personal meaning to them than just the product they buy. A real connection is based on sharing the same values. Knowing your brand values and communicating them is important to establish and grow your brand.   What are brand values?   Brand values are the base of your branding, the place where everything starts. They define your brand and what you want to stand for. This means you need to define the core ideals you believe in or what characteristics you want to be recognized for. Brand values turn your vision into a mission because once you have said them out loud, you […]


Why you need to brand your biz

Why you need to brand your biz

  This post is for you, one-(wo)man-show hustlers, first-time business owners and bloggers with the dream to turn their hobby into a business. And it will get personal. I am going to tell you how a wrong decision almost let me drop the ball and give up on my dream of working for myself.   If you’re one of those mentioned above branding or not shouldn’t even be a question. The advantages of branding are incredible. I know many of you are hesitant if branding is really necessary and you are not convinced it is worth your time and effort. This is why I am going to talk about my experience today.   When you find yourself in a new situation   Starting this blog […]


How to find your brand voice

How to find your brand voice

  Do you want to know what makes your brand unique? Your brand design and voice. These two work hand in hand as they represent your brand to the world. They both breathe life into a brand and can set you apart from other brands. If you’re struggling to really define your brand voice and find out what makes your voice unique, read on, because I am sharing a simple exercise that’s very helpful in finding your voice.   Your brand voice sets you apart from others but how to know what makes it unique? Click To Tweet   What exactly is a brand voice?   A brand voice is defined by a set of characteristics to describe your communication and writing style. This includes […]


How to humanize your brand

How to humanize your brand

    Let’s talk about the part of branding that most people neglect because we’re so busy creating our brand and reading articles on marketing, how to find your ideal audience or how to get more followers on social media that we forget the most important point. If you want to sell your products and services, you need more than that. You need to humanize your brand.   People do not buy goods and services. They buy relations, stories and magic. –  Seth Godin   The way to make people buy your “magic”, is to create a brand experience that allows them to build a relation and engage with your brand. And in order to do so, you have to humanize your brand.   What […]


3 Adobe Illustrator alternatives

3 Adobe Illustrator alternatives

    Adobe Illustrator is by far the most effective vector based design program out there. Many people shy away from working with it, though. There’s a steep learning curve for those who start out. Understanding how Photoshop works might be an easier task for beginners because we’re creating images. To understand vectors is, for many, way too abstract.   Why should you use vector based design programs like Illustrator?   Creating images is one thing, creating with vectors gives you a whole lot more possibilities. There are things you should never design in a pixel based program e.g. your logo and there are things that are better designed with a software like Illustrator. Why?   Not sure what’s the difference between pixels and vectors? […]