How to backup your files

How to backup your files

    Everybody knows, all hell breaks loose when your computer doesn’t work. Suddenly, your carefully planned out day is turned upside down and becomes an emotional rollercoaster. Let’s be honest, this happens to every one of us and while it will always be a difficult thing to handle, you can keep calm if you have a system in place to backup your files. To save and backup my files I use a 3-part system. Why you need a system to backup your files Click […]


How to design without being a designer

How to design without being a designer

  Being a solopreneur is a bit like being a Jack-of-all-trades. You have to be a writer, an accountant, your own marketing department, and of course, a designer too. This is not only the case because you can’t afford to outsource these things, but because you want to be involved in everything. There’s no way around learning certain skills, like graphic design, to make this possible.   How to design without being a designer? Here are some helpful tips Click To Tweet   Can you […]


How to define your target audience

How to define your target audience

  Stop! Your brand starts here. With your target audience. Before you even start creating a product or service, you have to know for whom you are creating and who will buy. Your product and your marketing must be aimed at the right kind of people – your target audience. This is not for me you might think because you don’t have any clients yet, but if you don’t target the right audience, the people you want to attract, even before you start, you won’t […]


Why you need a brand audit

Why you need a brand audit

  Your brand evolves. So do you and your audience. If you were hoping after creating your brand, you were done once and for all, I must disappoint you. Branding is never done. The market is in constant change, as your audience changes their interest or needs, your brand has to follow. For you, as an entrepreneur, you need to adjust your goals depending on the stage of your business. To keep your brand constantly on track is a difficult task and you will get […]


How to choose the right file format

How to choose the right file format

  Have file formats ever confused you? If you are sending your files off for printing or you want to upload them to your blog, it is good to know which file format to use when. After spending so much time creating, you want to make sure to have the best quality possible.   Why do you need to know the different file formats?   Every file format has its pros and cons. Some are better for web, others are better for print. If you […]



How to define your brand values

How to define your brand values

  What does your brand stand for? Consumers are searching for brands they can connect with and that have a deeper, more personal meaning to them than just the product they buy. A real connection is based on sharing the same values. Knowing your brand values and communicating them is important to establish and grow your brand.   What are brand values?   Brand values are the base of your branding, the place where everything starts. They define your brand and what you want to […]


Why you need to brand your biz

Why you need to brand your biz

  This post is for you, one-(wo)man-show hustlers, first-time business owners and bloggers with the dream to turn their hobby into a business. And it will get personal. I am going to tell you how a wrong decision almost let me drop the ball and give up on my dream of working for myself.   If you’re one of those mentioned above branding or not shouldn’t even be a question. The advantages of branding are incredible. I know many of you are hesitant if branding […]