How to find your brand voice

How to find your brand voice

  Do you want to know what makes your brand unique? Your brand design and voice. These two work hand in hand as they represent your brand to the world. They both breathe life into a brand and can set you apart from other brands. If you’re struggling to really define your brand voice and find out what makes your voice unique, read on, because I am sharing a simple exercise that’s very helpful in finding your voice.   Your brand voice sets you apart […]


How to humanize your brand

How to humanize your brand

    Let’s talk about the part of branding that most people neglect because we’re so busy creating our brand and reading articles on marketing, how to find your ideal audience or how to get more followers on social media that we forget the most important point. If you want to sell your products and services, you need more than that. You need to humanize your brand.   People do not buy goods and services. They buy relations, stories and magic. –  Seth Godin   […]


3 Adobe Illustrator alternatives

3 Adobe Illustrator alternatives

    Adobe Illustrator is by far the most effective vector based design program out there. Many people shy away from working with it, though. There’s a steep learning curve for those who start out. Understanding how Photoshop works might be an easier task for beginners because we’re creating images. To understand vectors is, for many, way too abstract.   Why should you use vector based design programs like Illustrator?   Creating images is one thing, creating with vectors gives you a whole lot more […]


6 Tips for branding your blog design

6 Tips for branding your blog design

    Your blog design should look professional, be attractive and most of all it should reflect your brand. Once you have set design standards for your brand design you should stick to them either if it’s your business card, product packaging or, what we will talk about today, your blog design. Consistency is key in branding! If you want to know more about why you should be consistent in your branding, click through to read more: Why brand consistency matters   Kick-off your blog […]


How to create a website that reflects your brand

How to create a website that reflects your brand

    Your website is an important part of your brand identity. More and more businesses rely solely on their online presence and for many customers, it’s the first thing they see of your brand. If you want to make a good impression online, read on to discover the 2 main points you should focus on when branding your website.   Why branding your website is important?   One word: recognition! Presenting your brand in a consistent manner on all channels gives your audience the […]


How to stay consistent with your branding

How to stay consistent with your branding

    Here you are with your well researched, solid, unique, designed brand and you’re hitting the next problem. Doing all the work to create your brand is not enough. Consistent branding is what most people struggle with. But there are a couple of things you can do to stay consistent each and every day. Are you struggling to stay consistent with your branding? It’s easy with these tips Click To Tweet   Why consistent branding is important   Showing up in a consistent way helps people […]


Why brand consistency matters

Why brand consistency matters

  How is your audience supposed to know what your brand stands for? Right! You have to tell them. You have to tell them repeatedly and you also have to proof it to them by acting accordingly. This means showing up in a consistent way through content and visuals and throughout all channels you use.   How is your audience supposed to know what your brand stands for? Click To Tweet   What does consistent branding mean?   Consistent branding doesn’t just mean you have […]


The 3 faces of a brand personality

The 3 faces of a brand personality

  Successful companies understand the need to connect with their audience on a personal level. It’s not enough anymore to just tell your audience about the quality of your product. That’s where a brand personality comes into the game. It makes it possible for your company to sell more than a product. You have to sell an experience.   What is a brand personality?   A brand personality is created to give your business a name and face in order to humanize it. Like a […]