How to create a website that reflects your brand

How to create a website that reflects your brand

    Your website is an important part of your brand identity. More and more businesses rely solely on their online presence and for many customers, it’s the first thing they see of your brand. If you want to make a good impression online, read on to discover the 2 main points you should focus on when branding your website.   Why branding your website is important?   One word: recognition! Presenting your brand in a consistent manner on all channels gives your audience the opportunity to get to know your brand and what it stands for. Repetition is key to being memorable. Read more about this topic: Why brand consistency matters   Before you start   In order to create a website that reflects […]


How to stay consistent with your branding

How to stay consistent with your branding

    Here you are with your well researched, solid, unique, designed brand and you’re hitting the next problem. Doing all the work to create your brand is not enough. Consistent branding is what most people struggle with. But there are a couple of things you can do to stay consistent each and every day. Are you struggling to stay consistent with your branding? It’s easy with these tips Click To Tweet   Why consistent branding is important   Showing up in a consistent way helps people to recognize your brand and what it stands for. It helps you to gain their trust and differentiate your brand from other competitors in your field. If you want to know more, read this post: Why brand consistency matters   […]


Why brand consistency matters

Why brand consistency matters

  How is your audience supposed to know what your brand stands for? Right! You have to tell them. You have to tell them repeatedly and you also have to proof it to them by acting accordingly. This means showing up in a consistent way through content and visuals and throughout all channels you use.   How is your audience supposed to know what your brand stands for? Click To Tweet   What does consistent branding mean?   Consistent branding doesn’t just mean you have to put your logo on everything. It means also images, icons, styles, your typography and colors as well as the brand values and promise have to be set (most brands do this in the form of guidelines for their brand) […]


The 3 faces of a brand personality

The 3 faces of a brand personality

  Successful companies understand the need to connect with their audience on a personal level. It’s not enough anymore to just tell your audience about the quality of your product. That’s where a brand personality comes into the game. It makes it possible for your company to sell more than a product. You have to sell an experience.   What is a brand personality?   A brand personality is created to give your business a name and face in order to humanize it. Like a real life person, your brand personality has character traits and a certain attitude that represent your brand.   How creating a brand personality can humanize your brand? Click To Tweet   Why do you need a brand personality?   A […]


Why branding is a journey

Why branding is a journey

    Hey, how long does this take, this branding thing? Many new business owners have this question. They think it’s just a task they need to finish. Wrap it all up and it’s good. But honestly, it doesn’t work this way. Branding is a journey that never ends. You only get better at knowing your path. Where will this path take you? Read on to see the 3 stages of a branding journey.   Branding is not a one-time task. It’s a journey. Find out more in this post Click To Tweet   Stage 1: branding work upfront   Building the base   The development of your brand is seriously the most exciting phase. Many businesses though take the shortcut because the don’t want […]


7 common branding mistakes

7 common branding mistakes

    You have a super awesome business idea, a real vision for your brand but you might be ruining it by making common branding mistakes which could easily be avoided. I will break them down for you so you can start your branding the right way. I might be getting into trouble though because I will tell you some things most brand experts don’t tell you or might even disagree with.   Thinking branding is just creating a logo and you’re done   Branding is a real process which takes a lot of time. Your logo is just one part of this process and, to tell you the truth, it’s not even the most important part. You might want to disagree with me here […]


The importance of a solid brand foundation

The importance of a solid brand foundation

    The first thing new business owners think about when they start building their brand is to create a logo. And already, they are stuck. What do I want my logo to look like? What to include? What color should I choose? That’s because they try to build a home starting by the roof. If you want a successful and sustainable brand, you need to build a solid brand foundation first.   Building a brand and not sure where to start? Click through to find out! Click To Tweet   What is a brand foundation?   I want you to think of your brand foundation as the base of your brand. It’s a place where you set-up the main components to help you start […]


What is branding?

What is branding?

    That’s kind of a mystery, right? The word brand or branding is used widely and more often than not in a context where it doesn’t even belong. Definitions you hear will vary. There might be as many as there are variations of breakfast cereals on a supermarket shelf. Branding is and means something different to each one of us. Some think it’s the logo you see on a product. Others think it’s the TV commercial they saw last night or a slogan that’s so often repeated on the radio you will never get it out of your head again. The thing is, they are all right. Logos, slogans, advertisements, they are all part of a brand strategy.   Brands exist in the minds […]