Why branding is a journey

Why branding is a journey

    Hey, how long does this take, this branding thing? Many new business owners have this question. They think it’s just a task they need to finish. Wrap it all up and it’s good. But honestly, it doesn’t work this way. Branding is a journey that never ends. You only get better at knowing your path. Where will this path take you? Read on to see the 3 stages of a branding journey.   Branding is not a one-time task. It’s a journey. Find […]


7 common branding mistakes

7 common branding mistakes

    You have a super awesome business idea, a real vision for your brand but you might be ruining it by making common branding mistakes which could easily be avoided. I will break them down for you so you can start your branding the right way. I might be getting into trouble though because I will tell you some things most brand experts don’t tell you or might even disagree with.   Thinking branding is just creating a logo and you’re done   Branding […]


The importance of a solid brand foundation

The importance of a solid brand foundation

    The first thing new business owners think about when they start building their brand is to create a logo. And already, they are stuck. What do I want my logo to look like? What to include? What color should I choose? That’s because they try to build a home starting by the roof. If you want a successful and sustainable brand, you need to build a solid brand foundation first.   Building a brand and not sure where to start? Click through to […]


What is branding?

What is branding?

    That’s kind of a mystery, right? The word brand or branding is used widely and more often than not in a context where it doesn’t even belong. Definitions you hear will vary. There might be as many as there are variations of breakfast cereals on a supermarket shelf. Branding is and means something different to each one of us. Some think it’s the logo you see on a product. Others think it’s the TV commercial they saw last night or a slogan that’s […]


Why white space is important in design

Why white space is important in design

  Let’s talk about rule #1 in design: White space. White space is the most important factor of good design This post will explain why and how you should use it to enhance your design. What is white space? White space is the space between the elements in your layout. Space that is not filled with text, graphics or photos; also called negative space. White space doesn’t have to be white. It can be colored or textured as long as it doesn’t hold elements of […]


What is the Golden Ratio?

What is the Golden Ratio?

  What’s the golden ratio? The golden ratio describes a mathematical rule to build proportions derived from nature. These proportions are believed to be pleasing to the eye and to create balance because we can find them everywhere around us, even in ourselves. Since ancient times artist, painters and architects apply the golden ratio in their work. Pythagoras studied the concept of harmony and came up with the golden ratio and the Greek applied his idea, building the Parthenon in Athens on his rule of […]


Font styles

Font styles

How to let fonts speak for your brand? Font Psychology – Therapy Session II Typography plays a huge role in graphic design. By integrating the right kind of fonts into your design you can create hierarchy and contrast to lead the eye of your reader. If you missed the post about Typography Rules, just click right here. When we look very close at the fonts we use, we can detect unique traits in their style that send a message to the reader. In part I […]


Typeface classifications

Typeface classifications

What a typeface says about your brand Font psychology: Therapy session I You might not pay much attention to this in everyday life but each typeface, you come across,  has a unique character. As with people you can make conclusions about their character by looking at their clothes or the way they talk. By choosing a typeface in which you display your text, you’re also choosing how you want your message to be received. The typeface can tell the reader “This is very important information” […]