Why white space is important in design

Why white space is important in design

  Let’s talk about rule #1 in design: White space. White space is the most important factor of good design This post will explain why and how you should use it to enhance your design. What is white space? White space is the space between the elements in your layout. Space that is not filled with text, graphics or photos; also called negative space. White space doesn’t have to be white. It can be colored or textured as long as it doesn’t hold elements of design or content, e.g. a colored background. White space doesn’t have to be white. Click To Tweet White space is nothing. White space is the absence of content. White space does not hold content in the way that a photograph […]


What is the Golden Ratio?

What is the Golden Ratio?

  What’s the golden ratio? The golden ratio describes a mathematical rule to build proportions derived from nature. These proportions are believed to be pleasing to the eye and to create balance because we can find them everywhere around us, even in ourselves. Since ancient times artist, painters and architects apply the golden ratio in their work. Pythagoras studied the concept of harmony and came up with the golden ratio and the Greek applied his idea, building the Parthenon in Athens on his rule of proportions. What is the golden ratio and how to use it in design? Click To Tweet What does this mean in numbers? Dividing geometrical elements into proportions of 1:1,618. To give you a quick example, something you can try out […]


Font styles

Font styles

How to let fonts speak for your brand? Font Psychology – Therapy Session II Typography plays a huge role in graphic design. By integrating the right kind of fonts into your design you can create hierarchy and contrast to lead the eye of your reader. If you missed the post about Typography Rules, just click right here. When we look very close at the fonts we use, we can detect unique traits in their style that send a message to the reader. In part I of Font Psychology we looked at Typeface classifications and what they can tell about your brand. Today we will analyze the character traits of font styles and how you can use these traits to incorporate your brand message into your […]


Typeface classifications

Typeface classifications

What a typeface says about your brand Font psychology: Therapy session I You might not pay much attention to this in everyday life but each typeface, you come across,  has a unique character. As with people you can make conclusions about their character by looking at their clothes or the way they talk. By choosing a typeface in which you display your text, you’re also choosing how you want your message to be received. The typeface can tell the reader “This is very important information” or “Our products are for kids”. Take a look at the different typeface classifications in this post to find out what each of the typefaces stands for. Fonts turn words into stories. -Sarah Hyndman Which typeface can tell your brand […]


14 typography rules for beginners

14 typography rules for beginners

Why typography rules are important for your design   Most typography rules refer to the readability and with this the most important point of your design. There is absolutely no sense in writing and creating something if you can’t read it and you should never put design over readability. The following typography rules will help every beginner or non-designer to avoid mistakes that can hinder people to read what you have to say or to lose interest after a couple of sentences. Just by putting a bit of effort into your typography, you can give your designs a professional look.   #typography | Choose readability over design. Click To Tweet   14 typography rules for beginners   Choose the right typeface   Your design will […]


How to find the right font combinations

How to find the right font combinations

  Why font combinations?   Are you a fan of fonts? If not, you should be. The right fonts can make your design stand out. Fonts are important because they have a huge impact on the readability of your creation. Even if you’re not a designer, just by choosing great font combinations you can make a simple text more interesting or create a layout just based on fonts.   Where do you use these fonts?   The question of usage is always the first to ask yourself. A font combination can be perfect for your logo but if you use it for something different like the product packaging it doesn’t fit. Be clear about what you want to design before you start looking for fonts. […]


10 classic fonts you should know

10 classic fonts you should know

10 classic fonts you should know and use   Why are classic fonts so popular?   There’s just one answer to this: Classic fonts are timeless. Some of them were created in the 18th and 19th century and are still popular. You can find classic fonts in logo design, advertisements, or the newspaper. Many of them are already preinstalled on our computers. We use them every day. Our eyes are even trained to recognize them immediately upon seeing and I am sure you will recognize some on this list too.   Classic fonts are timeless. That’s why they are so popular. Click To Tweet   10 classic fonts you should know     Helvetica   Helvetica is a sans-serif typeface and one of the most […]


Logo creation process

Logo creation process

How does a designer go about creating a logo? Let’s take a look at the process so you can copy it for your needs. This is my personal logo creation process, but you might find, most designers work more or less similar.   The 7-step logo creation process   Brief   The most important thing before you start the actual creation process is to find out what exactly your client wants. The best way to do this is to send out a questionnaire for your client to fill out. This questionnaire contains questions about their background, the company’s history, their product or service, customers as well as branding questions concerning their brand message, colors, visuals. Find out more in this post: 6 Tips for working with […]