How to make your brand relatable

How to make your brand relatable

If your business is stagnant and you can’t seem to find clients or make sales it probably all comes down to one thing. Your brand isn’t relatable. You can share as much information as you want and post every day on social media but if it feels distant and impersonal you won’t get much out of it. Your audience wants to connect and get to know your brand and who is behind it before they buy. The following tips can help you to become a […]


6 creative brainstorming ideas

6 creative brainstorming ideas

Brainstorming isn’t always as glamorous as Don Draper makes you think in Mad Men but it’s a necessary part of every creative process. As solopreneurs, we constantly have to come up with new ideas like blog post topics, ways to market our business, and what to post on social media to keep our audience engaged. This means we have to develop a system to make this work for us.   And this is what brainstorming is. Creating a process to generate new ideas and find […]


How to prepare your files for print

How to prepare your files for print

Are you afraid to send your files to the printer? We all want to avoid a negative surprise when printing our products. But with all the necessary requirements your files need to fulfill it can get overwhelming. There are several things you need to do when setting up your files for print. Colors CMYK is the standard color profile for print. So contrary to the files you save in RGB for web usage, your files need to be set up in CMYK. Otherwise, your file […]


How to stay productive when working from home

How to stay productive when working from home

The freedom to work from home is a dream many have. Though, this dream can quickly lose its appeal when you’re dealing with procrastination, distractions and overwhelm. There are a couple of things which will help you to stay focused and productive while still profiting from the freedom of working from home.   Working from home, the pure luxury of making your own schedule and being in control of your time. We all picture ourselves sporting the most glamorous pajamas, deeply sunk into the comfy […]


3 color strategies to define your brand colors

3 color strategies to define your brand colors

Defining your brand colors is one of the first steps to create your brand identity. The colors you choose aren’t only important to be recognized by your customers they can also communicate your brand values if you do it right. There are several ways you can pick your brand colors by using simple color strategies.   How many brand colors do you need?   Lots of colors mean more choice but when it comes to your brand colors the essential point is to build recognition. […]


6 colors to use instead of black

6 colors to use instead of black

Black is a classic color not only in fashion but also in design. It’s neutral enough to work together with all kinds of colors but can equally be used to attract the eye and make something stand out from the rest. But black doesn’t please everybody. At times it can be too harsh or you might prefer something less classic or less cold for your design. There are several colors you can use instead of black. So which color is the new black? The color […]


How to give better design feedback

How to give better design feedback

When working with a designer giving feedback is always part of the process. Critique is necessary either if it’s positive or negative. But the key to moving your project in the right direction is to give useful feedback. Feedback your designer can translate into your design.   Who to ask for feedback   If you feel unsure yourself you might want to ask somebody else for advice but be careful who you get on board. Qualified feedback can only from people who know and are […]


How many fonts do you need for your brand

How many fonts do you need for your brand

You can compare your brand font selection to a toolkit. In it, you should find a font for every occasion. This doesn’t mean though you should have 20 different fonts.   2 – 3 fonts in addition to your logo fonts is all you need. These fonts if they’re well chosen will bring you a long way. Fonts can have a huge impact on your audience and uplevel your whole brand design. Let’s take a look at what you need. Logo fonts   For your […]