Why white space is important in design

Why white space is important in design

  Let’s talk about rule #1 in design: White space. White space is the most important factor of good design This post will explain why and how you should use it to enhance your design. What is white space? White space is the space between the elements in your layout. Space that is not filled with text, graphics or photos; also called negative space. White space doesn’t have to be white. It can be colored or textured as long as it doesn’t hold elements of […]


What is the Golden Ratio?

What is the Golden Ratio?

  What’s the golden ratio? The golden ratio describes a mathematical rule to build proportions derived from nature. These proportions are believed to be pleasing to the eye and to create balance because we can find them everywhere around us, even in ourselves. Since ancient times artist, painters and architects apply the golden ratio in their work. Pythagoras studied the concept of harmony and came up with the golden ratio and the Greek applied his idea, building the Parthenon in Athens on his rule of […]


Font styles

Font styles

How to let fonts speak for your brand? Font Psychology – Therapy Session II Typography plays a huge role in graphic design. By integrating the right kind of fonts into your design you can create hierarchy and contrast to lead the eye of your reader. If you missed the post about Typography Rules, just click right here. When we look very close at the fonts we use, we can detect unique traits in their style that send a message to the reader. In part I […]


Typeface classifications

Typeface classifications

What a typeface says about your brand Font psychology: Therapy session I You might not pay much attention to this in everyday life but each typeface, you come across,  has a unique character. As with people you can make conclusions about their character by looking at their clothes or the way they talk. By choosing a typeface in which you display your text, you’re also choosing how you want your message to be received. The typeface can tell the reader “This is very important information” […]


14 typography rules for beginners

14 typography rules for beginners

Why typography rules are important for your design   Most typography rules refer to the readability and with this the most important point of your design. There is absolutely no sense in writing and creating something if you can’t read it and you should never put design over readability. The following typography rules will help every beginner or non-designer to avoid mistakes that can hinder people to read what you have to say or to lose interest after a couple of sentences. Just by putting […]


How to find the right font combinations

How to find the right font combinations

  Why font combinations?   Are you a fan of fonts? If not, you should be. The right fonts can make your design stand out. Fonts are important because they have a huge impact on the readability of your creation. Even if you’re not a designer, just by choosing great font combinations you can make a simple text more interesting or create a layout just based on fonts.   Where do you use these fonts?   The question of usage is always the first to […]


10 classic fonts you should know

10 classic fonts you should know

10 classic fonts you should know and use   Why are classic fonts so popular?   There’s just one answer to this: Classic fonts are timeless. Some of them were created in the 18th and 19th century and are still popular. You can find classic fonts in logo design, advertisements, or the newspaper. Many of them are already preinstalled on our computers. We use them every day. Our eyes are even trained to recognize them immediately upon seeing and I am sure you will recognize […]


Logo creation process

Logo creation process

How does a designer go about creating a logo? Let’s take a look at the process so you can copy it for your needs. This is my personal logo creation process, but you might find, most designers work more or less similar.   The 7-step logo creation process   Brief   The most important thing before you start the actual creation process is to find out what exactly your client wants. The best way to do this is to send out a questionnaire for your client […]