Collecting brand inspiration can feel overwhelming. Where to look and especially what to look for? If you’re in the process of designing your brand identity a mood board or inspiration board is the first thing to create. It helps to make your brand come alive.
You’ve probably spent some time on defining the foundation of your brand and doing your research. Now it’s time to transform this idea of yours into something visual. You can find inspiration almost everywhere online. The challenge isn’t to find images but to pick the right ones. That’s where most people get stuck. It’s difficult to translate your values and your message into visuals.
Pinterest is a great platform to look for brand inspiration. Before I create a mood board for my clients, I always browse Pinterest for images. I recommend my clients do this too. What makes Pinterest a great tool for this is its searchability. But before we talk about what search terms to type into the search bar let’s start from zero.
How to know what to look for
Think of it as setting the scene. While defining your brand foundation you mostly do two things. Come up with the values your brand stands for and describe your brand personality. Now, you have to take a slightly different approach. You have to find words which stand in relation to your brand. But they have to describe more of an atmosphere or vibe. Think about how you want to make people feel when they interact with your brand. Example words are cozy, light, warm, joyful, calm, bold.
Related post: The importance of a solid brand foundation
Since we are creating a complete scene there’s even more to add. Colors, patterns, and texture can underline the feeling you want to evoke. Even some unique objects or items can be included. Think of it as creating a space for your target audience. To give people a feeling of calmness, you have to stick to softer tones, or pastels and lots of white. You can add soft fabrics like wool. A cup of tea makes people think of a calm Sunday afternoon. All images you choose for your brand board need to align with the atmosphere you are creating. Now you have a starting point for your search on Pinterest.
How to use Pinterest to find brand inspiration
We can move on to Pinterest where you can use the words and items you’ve found to search for inspiration.
Create a board
The first step is to create a new board to pin all your inspiration to.
- Go to your profile
- Click on “boards” to see an overview of your boards
- Click the “+” to add a new board
- Name your board
- You can make it secret if you don’t want others to see your board
- Click “Create”
You’re ready to save all the pins you’ll find to this board now. It’s important to have everything in one place.
Use Pinterest search
Use the words you’ve found when setting the scene as keywords to search for. You can use one word alone or combine several words in your search. Pinterest helps you with related terms once you start typing. By adding terms Pinterest suggests you can refine your search.
- In the search bar, begin by typing one of your words, a color e.g.
- Hit “enter”
- Below the search bar, you’ll find suggestions for related search terms from Pinterest.
- Add one of the suggestions which aligns with the style you want to create
- Refine your search even more by adding more suggestions
There’s another way to search for more inspiration. Related Pins. When you find an image you like, click on it. When scrolling down, you’ll find “more like this”. Pinterest shows you pins which are similar to yours. Plus, they will give you a list of related search terms.
Pin until you’re happy
You’ll find more inspiration than you need. So how do you know if an image is the right fit or not? You need to filter them. Like the brand style police, you have to decide if the image aligns with your style and the overall mood you want to create.
Related post: How to create a mood board for your brand
+++ good to know +++
Fashion, home decor, travel, and even greenery can be great categories in which to find brand inspiration. Your niche doesn’t even have to be directly related to them.
Images on Pinterest aren’t free to use. If you want to share your finished mood board publicly make sure to credit the image source or link to the original image.