Branding for beginners

Branding can be overwhelming when you're starting out. There’s so much information out there. So I put together a list with the best posts for branding newbies. Read more on how to start, mistakes to avoid, find definitions of basic terms and more | thatistheday.com #branding #beginner #business #brandclarity #values #brandidentity #branddesign
The 10 best posts to get you started with branding Let’s admit it, branding can be overwhelming. Especially when you’re just starting your business and this is all new to you. There’s so much information out there that you don’t know where to start, what’s important and how to do it right. So I put together a list with the best posts for branding newbies | thatistheday.com #branding #brandingtips #business #personalbrand

The 10 best posts to get you started with branding

Let’s admit it, branding can be overwhelming. Especially when you’re just starting your business and this is all new to you. There’s so much information out there that you don’t know where to start, what’s important and how to do it right. So I put together a list with the best posts for branding newbies.

 

What is branding?

First we have to get clear on what branding really is because there are more definitions of branding than there are days in a year and some of them are completely wrong.

Read more: What is branding

 

7 common branding mistakes

The one thing we’re most scared of when building a brand is doing it wrong. Mistakes can cost you clients and money but they can also result in a brand that doesn’t represent your business in the way it should and doesn’t feel like you. There are a couple of things you should definitely avoid in branding.

Read more: 7 common branding mistakes

 

Branding can be overwhelming when you're starting out. There’s so much information out there. So I put together a list with the best posts for branding newbies. Read more on how to start, mistakes to avoid, find definitions of basic terms and more | thatistheday.com #branding #beginner #business #brandclarity #values #brandidentity #branddesign

 

The importance of a solid brand foundation

Your brand, just like a house, must be built on a solid foundation. Before you start creating visuals, you need to define the basic elements of your brand incl. values, story, and brand personality. This post explains what those foundational elements are and why you need them in place.

Read more: The importance of a solid brand foundation

 

That’s kind of a mystery, right? The word brand or branding is used widely and more often than not in a context where it doesn’t even belong. Definitions you hear will vary. Get a simple explanation and learn about the different elements of branding | thatistheday.com You have a super awesome business idea, a real vision for your brand but you might be ruining it by making common branding mistakes which could easily be avoided. I will break them down for you | thatistheday.com The first thing new business owners think about when they start building their brand is to create a logo. And already, they are stuck. What do I want my logo to look like? What to include? What color should I choose? That’s because they try to build a home starting by the roof. If you want a successful and sustainable brand, you need to build a solid brand foundation first | thatistheday.com #branding #brandidentity #business

 

6 reasons why brand clarity is important

Defining your brand foundation helps you to find clarity. And clarity means nothing else than that your brand can work as a whole. Every aspect of your brand from your design over your strategy to your brand experience will be in alignment. In order to gain brand clarity, you need to get to the core of your brand.

Read more: 6 reasons why brand clarity is important

 

How to define your brand values

Brand values are at the core of every strong brand. They can help you to connect with your audience on a deeper level and also help you when making business decisions. How? This post tells you why you need to define your brand values and how to go about.

Read more: How to define your brand values

 

How to define your target audience

Your brand and everything you do to promote your brand must be aimed at the right kind of people aka your target audience. You need to know who you’re talking to find the right tone and images. This post will help you to define your audience and get to know your peeps.

Read more: How to define your target audience

 

Brand clarity means nothing else than that your brand works as a whole. Every aspect of your brand from your design over your strategy to your brand experience is in alignment. In order to gain brand clarity, you need to get to the core of your brand and define its foundational elements. This includes your brand values, brand story, target audience, brand personality, and positioning | thatistheday.com What does your brand stand for? Consumers are searching for brands they can connect with and that have a deeper, more personal meaning to them than just the product they buy. A real connection is based on sharing the same values. Knowing your brand values and communicating them is important to establish and grow your brand | thatistheday.com

 

How to find your brand voice

A great way to make your brand unique is to establish a strong and recognizable brand voice. This post contains an exercise to define your brand voice so you can enforce your message and set yourself apart from other brands.

Read more: How to find your brand voice

 

Why branding is a journey

Don’t be scared by all those things you’re supposed to do. You don’t need to figure everything out within a couple of days. Branding takes time. Learn about the three stages of branding in this post.

Read more: Why branding is a journey

 

How to stay consistent with your branding

Showing up consistently helps your audience to recognize your brand and what it stands for. Consistency is probably the most important part of branding but it’s also what most solopreneurs struggle with. This post includes some tips on how to show up consistently each and every day.

Read more: How to stay consistent with your branding

 

Get access to the free stock photo library. New photos are added every month. Creating visuals has never been easier. You can use the photos to create visuals for your blog, newsletter, social media and more | thatistheday.com #stockphotos #styledstock #brandstyling

 

5 foundational elements of your brand design

Now let’s talk brand design. The first thing which comes to mind is always the logo. But what else do you need? What elements form a professional brand identity?

Read more: 5 foundational elements of your brand design

 

Do you want to know what makes your brand unique? Your brand design and voice. These two work hand in hand as they represent your brand to the world. They both breathe life into a brand and can set you apart from other brands. If you’re struggling to really define your brand voice and find out what makes your voice unique, read on, because I am sharing a simple exercise that’s very helpful in finding your voice | thatistheday.com How long does branding a business take? Many new business owners have this question. They think it’s just a task they need to finish. But honestly, it doesn’t work this way. Branding is a journey that never ends. You only get better at knowing your path. Where will this path take you? Read on to see the 3 stages of a branding journey | thatistheday.com Here you are with your well researched, solid, unique, designed brand and you’re hitting the next problem. Doing all the work to create your brand is not enough. Being consistent with your branding is what most people struggle with. But there are a couple of things you can do to stay consistent each and every day | thatistheday.com Dress to impress! Your brand’s outer appearance needs to attract and impress your audience. It’s time to invest in a brand identity. It’s not enough to just put your name on everything for people to recognize you. In a brand identity, all visual elements work together to create the look that appeals to your audience and represents your brand in the best way possible. In this post, I explain the 5 elements of your brand identity you need to have in place to make your brand image complete | thatistheday.com

 

 

These posts should help you to take your first steps of creating your own brand. You can find a lot more on this blog. If you’ve decided to start right now, check out my brand clarity guide. A guide and workbook perfect for beginners and a great starting point for all solopreneurs. Find out more >>

The brand clarity guide: Finally discover the core of your brand

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