The 10 best posts to get you started with branding
Let’s admit it, branding can be overwhelming. Especially when you’re just starting your business and this is all new to you. There’s so much information out there that you don’t know where to start, what’s important and how to do it right. So I put together a list with the best posts for branding newbies.
What is branding?
First we have to get clear on what branding really is because there are more definitions of branding than there are days in a year and some of them are completely wrong.
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7 common branding mistakes
The one thing we’re most scared of when building a brand is doing it wrong. Mistakes can cost you clients and money but they can also result in a brand that doesn’t represent your business in the way it should and doesn’t feel like you. There are a couple of things you should definitely avoid in branding.
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The importance of a solid brand foundation
Your brand, just like a house, must be built on a solid foundation. Before you start creating visuals, you need to define the basic elements of your brand incl. values, story, and brand personality. This post explains what those foundational elements are and why you need them in place.
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6 reasons why brand clarity is important
Defining your brand foundation helps you to find clarity. And clarity means nothing else than that your brand can work as a whole. Every aspect of your brand from your design over your strategy to your brand experience will be in alignment. In order to gain brand clarity, you need to get to the core of your brand.
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How to define your brand values
Brand values are at the core of every strong brand. They can help you to connect with your audience on a deeper level and also help you when making business decisions. How? This post tells you why you need to define your brand values and how to go about.
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How to define your target audience
Your brand and everything you do to promote your brand must be aimed at the right kind of people aka your target audience. You need to know who you’re talking to find the right tone and images. This post will help you to define your audience and get to know your peeps.
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How to find your brand voice
A great way to make your brand unique is to establish a strong and recognizable brand voice. This post contains an exercise to define your brand voice so you can enforce your message and set yourself apart from other brands.
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Why branding is a journey
Don’t be scared by all those things you’re supposed to do. You don’t need to figure everything out within a couple of days. Branding takes time. Learn about the three stages of branding in this post.
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How to stay consistent with your branding
Showing up consistently helps your audience to recognize your brand and what it stands for. Consistency is probably the most important part of branding but it’s also what most solopreneurs struggle with. This post includes some tips on how to show up consistently each and every day.
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5 foundational elements of your brand design
Now let’s talk brand design. The first thing which comes to mind is always the logo. But what else do you need? What elements form a professional brand identity?
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These posts should help you to take your first steps of creating your own brand. You can find a lot more on this blog. If you’ve decided to start right now, check out my brand clarity guide. A guide and workbook perfect for beginners and a great starting point for all solopreneurs. Find out more >>