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Branding for beginners

February 19, 2018

Let’s admit it, branding can be overwhelming. Especially when you’re just starting your business and this is all new to you. There’s so much information out there that you don’t know where to start, what’s important and how to do it right. So I put together a list with the best posts on branding for beginners.

 

Branding for beginners | top 10 articles

What is branding?

First, we have to get clear on what branding really is because there are more definitions of branding than there are days in a year and some of them are completely wrong.

Read more: What is branding

 

7 common branding mistakes

The one thing we’re most scared of when building a brand is doing it wrong. Mistakes can cost you clients and money but they can also result in a brand that doesn’t represent your business in the way it should and doesn’t feel like you. There are a couple of things you should definitely avoid in branding if you’re a beginner or not.

Read more: 7 common branding mistakes

 

Branding can be overwhelming when you're starting out. There’s so much information out there. So I put together a list with the best posts on branding for beginners. Read more on how to start, mistakes to avoid, find definitions of basic terms and more | thatistheday.com #branding #beginner #business #brandclarity #values #brandidentity #branddesign

 

The importance of a solid brand foundation

Your brand, just like a house, must be built on a solid foundation in order to last. Before you start creating visuals, you need to define the basic elements of your brand incl. values, story, and brand personality. This post explains what those foundational elements are and why you need them in place.

Read more: The importance of a solid brand foundation

 

6 reasons why brand clarity is important

Defining your brand foundation helps you to find clarity. And clarity means nothing else than that your brand can work as a whole. Every aspect of your brand from your design over your strategy to your brand experience will be in alignment. In order to gain brand clarity, you need to get to the core of your brand.

Read more: 6 reasons why brand clarity is important

 

How to define your brand values

Brand values are at the core of every strong brand. They can help you to connect with your audience on a deeper level and also help you when making business decisions. How? This post tells you why you need to define your brand values and how to go about it.

Read more: How to define your brand values

 

How to define your target audience

Your brand and everything you do to promote your brand must be aimed at the right kind of people aka your target audience. You need to know who you’re talking to find the right tone and images. This post will help you to define your audience and get to know your peeps.

Read more: How to define your target audience

 

How to find your brand voice

A great way to make your brand unique is to establish a strong and recognizable brand voice. This post contains an exercise to define your brand voice so you can enforce your message and set yourself apart from other brands.

Read more: How to find your brand voice

 

Why branding is a journey

Don’t be scared by all those things you’re supposed to do. You don’t need to figure everything out within a couple of days because branding takes time. Learn about the three stages of branding in this post.

Read more: Why branding is a journey

 

How to stay consistent with your branding

Showing up consistently is important for your brand because it helps your audience to recognize your brand. Consistency is probably the most important part of branding but it’s also what most solopreneurs struggle with. This post provides you with tips on how to be consistent.

Read more: How to stay consistent with your branding

 

5 foundational elements of your brand design

Now let’s talk about brand design. The first thing which comes to mind is always the logo but it’s not the only thing you need? Altogether there are 5 elements that are found in every solid brand identity.

Read more: 5 foundational elements of your brand design

 

I hope these posts will help you to get started. If you have further tips on branding for beginners, share them in the comments. Make sure to save this post for later ↓

The 10 best posts on branding for beginners. Let’s admit it, branding can be overwhelming. Especially when you’re just starting your business and this is all new to you. There’s so much information out there that you don’t know where to start, what’s important and how to do it right. So I put together a list with the best posts for branding newbies | thatistheday.com #branding #brandingtips #business #personalbrand

 

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