Blogging is no longer just a hobby for people who want to share their opinion with the world. Most businesses can be found online. Their website is their home base. A place where people come to find out more about a business. A place where followers can be converted into customers. A blog is, therefore, a tool for brands to market their business online.
What blogging can do for your business?
Blogging is time-consuming. We don’t need to lie about this. But on the other hand, it’s the cheapest form of marketing. The cost to run a blog is low, the return, however, is high. If you use blogging right it can help your business to grow. Here are a couple of the advantages blogging will have for your business:
Especially in the beginning, you need to attract your audience and keep them interested. A blog can be a real game changer in the process of building brand awareness. People will come through an online search or social media and once they land on your blog you can tell them about your brand and what you do. Valuable content makes them stay longer and come back for more.
➤ Get your audience interested by providing good content on your blog. Your blog is where you can turn followers into customers.
If you constantly share a lot of value on your blog that’s targeted to your audience, you will find they soon come to see you as an expert. They will come to your blog if they need information or help with the topic you’re known for. Sharing your knowledge for free is also great to get people interested in paid offers.
➤ Make sure your blog content aligns with your products or services. Provide good and free content as a little sneak peek of how you work or as a proof for the quality of your products. Show your audience that you understand their needs.
Being known as an expert also has another advantage. Your audience will build trust. Nobody will ever buy something from a person they just met online. First, they need to be convinced that what you offer is actually what they need and that it comes up to their expectations.
➤ Use your blog posts to show off your work and establish yourself as the go-to person for your niche.
Grow a community
Through your blog, you can really engage with your audience. By sharing your story people get to know the person behind the brand. And you can get to know your audience through comments and reactions on your posts. Blogging is great for sharing brand updates, client stories, and testimonials. Your audience will thank you for getting more involved.
Related post: How to define your target audience
➤ Listen to your audience, engage on a more personal level and you will create a tribe of loyal fans around your brand.
Getting direct reactions to your posts helps not only to understand your audience and their needs better, it also gives you the opportunity to reflect on your brand strategy and adjust it if needed. Further, writing content is a great way to get more clear on your brand in general, your message and your goals. Plus, by writing on a regular basis you will practice and define your brand voice.
Related post: How to find your brand voice
➤ Write consistently to gain brand clarity and establish a unique voice.
The 4 general forms of content you want to have on your blog
- Educational = share your expertise and instruct your audience
- Entertaining = combine value with fun to keep them interested
- Encouraging = motivate and inspire your audience to follow their dreams
- Engaging = build a real connection to your audience
How to make sure your blog is a success?
Your content must be relevant to your audience and directly connect with your offer. Make sure you listen to your audience and find out what they need from you. You don’t want to be creating content nobody is interested in. This will also help you to improve products or services you are offering.
Always give away valuable information for free in your posts. Your audience will come to see you as an expert in your field and they will build trust to you and your brand. You might think that you don’t want to give away too much for free but the more you give, the more you will get in return.
Your audience will soon set expectations not only about the value you provide but also about how often they will get updates and new posts. Post regularly and establish a system to keep you on top of your process.
Do you have a blog for your brand? Share a link in the comments. Thinking about creating one? Tell me why you’re hesitating!
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