Category: brand styling

The importance of typography in branding

The importance of typography in branding

Typography often gets less attention than other brand style elements we define and create when building our brand. But the role it plays and the value it can add to your brand shouldn’t be ignored. Typography isn’t the simple matter of making your words readable. It underlines and even transforms your message through design.   While typography and the fonts you choose might not be the first things you think about when you create your brand identity, it’s definitely worth spending some time on. Here’s […]


How to use repetition in graphic design

How to use repetition in graphic design

Repetition is an often used concept in graphic design. If you want to draw attention to your design, you have to understand what repetition means and how to use it the right way.   What’s repetition in graphic design   It might seem quite obvious. Repetition means using one element or a combination of elements of your design repeatedly. That’s more or less right. But you can’t just take one element and plaster it all over your layout. You need to use this concept with […]


How to draw brand inspiration from fashion

How to draw brand inspiration from fashion

You’re probably in a business niche which has nothing to do with fashion. And when you started to collect brand inspiration your first impulse was to search for images which explain what you do. But you’re missing out if you don’t look further than your niche. Brand inspiration can be found everywhere. Drawing inspiration from fashion is very helpful when you’re defining your brand style. I can give you several reasons why.   Why fashion inspires us   You don’t have to be an influencer […]


3 Instagram tools to create a cohesive feed

3 Instagram tools to create a cohesive feed

When you’re scrolling through Instagram and checking out the feeds of all these awesome content creators you probably get a bit envious. It looks effortless and easy but it’s actually a lot of work to create a cohesive feed. The key ingredients to every cohesive feed you admire are planning and editing. And today I want to tell you about my 3 favorite Instagram tools for creating a cohesive feed.     How to create a cohesive feed 1. Define your style (a whole separate […]


How to choose your brand fonts

How to choose your brand fonts

Fonts play a big role in your brand design. The right brand fonts help you to achieve a cohesive style. But that’s not all. Fonts ensure you attract the right audience. They can represent your brand values and message. There are a couple of guidelines which make choosing and combining brand fonts easier for you.   Why you need brand fonts   As a part of your brand styling, fonts are a great asset to build brand recognition. Using the same fonts consistently helps you […]


How many brand colors do you need

How many brand colors do you need

Picking your brand colors is one of the most difficult tasks when it comes to brand styling. With so many possibilities to choose from you can easily get overwhelmed. Being somebody who needs 30 minutes to decide which kind of ice cream I want to buy, I totally get it. But you can simplify the process of defining your brand colors by clarifying how many colors you need upfront.   Why you need to define your brand colors   When you’re starting your business you […]


How to create a brand color palette

How to create a brand color palette

It’s already hard to decide on a color for your brand. You want to be sure the color you pick can represent your brand and attract your audience. But with one color it’s not even done. You then have to find out which colors combine well. Create a full color palette for your brand. There are several steps you’ll have to go through to find your primary brand colors. The colors you use to set accents and some neutrals to round up your color palette. […]


7 tips for creating blog post images

7 tips for creating blog post images

Busy writing blog posts? When you become an entrepreneur everybody is telling you to create a blog. Content seems to be the holy grail of marketing. But wherever there’s content there are images as well. Because we know that images say more than words. You want to get the most out of your blog post images and there are a couple of guidelines which will help you.   Why you need images in your blog posts   Before we start, let’s clarify why your blog […]