Category: branding styling

3 Instagram tools to create a cohesive feed

3 Instagram tools to create a cohesive feed

When you’re scrolling through Instagram and checking out the feeds of all these awesome content creators you probably get a bit envious. It looks effortless and easy but it’s actually a lot of work to create a cohesive feed. The key ingredients to every cohesive feed you admire are planning and editing. And today I want to tell you about my 3 favorite Instagram tools for creating a cohesive feed.     How to create a cohesive feed 1. Define your style (a whole separate […]


How to choose your brand fonts

How to choose your brand fonts

Fonts play a big role in your brand design. The right brand fonts help you to achieve a cohesive style. But that’s not all. Fonts ensure you attract the right audience. They can represent your brand values and message. There are a couple of guidelines which make choosing and combining brand fonts easier for you.   Why you need brand fonts   As a part of your brand styling, fonts are a great asset to build brand recognition. Using the same fonts consistently helps you […]


How many brand colors do you need

How many brand colors do you need

Picking your brand colors is one of the most difficult tasks when it comes to brand styling. With so many possibilities to choose from you can easily get overwhelmed. Being somebody who needs 30 minutes to decide which kind of ice cream I want to buy, I totally get it. But you can simplify the process of defining your brand colors by clarifying how many colors you need upfront.   Why you need to define your brand colors   When you’re starting your business you […]


How to create a brand color palette

How to create a brand color palette

It’s already hard to decide on a color for your brand. You want to be sure the color you pick can represent your brand and attract your audience. But with one color it’s not even done. You then have to find out which colors combine well. Create a full color palette for your brand. There are several steps you’ll have to go through to find your primary brand colors. The colors you use to set accents and some neutrals to round up your color palette. […]


7 tips for creating blog post images

7 tips for creating blog post images

Busy writing blog posts? When you become an entrepreneur everybody is telling you to create a blog. Content seems to be the holy grail of marketing. But wherever there’s content there are images as well. Because we know that images say more than words. You want to get the most out of your blog post images and there are a couple of guidelines which will help you.   Why you need images in your blog posts   Before we start, let’s clarify why your blog […]


How to refresh your brand design

How to refresh your brand design

Sometimes we get a bit tired of our own brand design and we feel the urge to change things up. As a creative, I often get this restless feeling but a brand design is nothing you change out like a pair of socks. Your design shouldn’t be running after every new trend out there. But businesses grow and evolve and you want to adapt to those changes with your design. It’s not always a drastic change like a rebrand that’s necessary. Small tweaks to your […]


4 reasons to invest in professional brand design

4 reasons to invest in professional brand design

Not sure if you should invest in a professional brand design? Once you decide to take your business to the next level it’s time to think about investing in your brand design. The main reasons why people hire a professional are that they either don’t have the time or the skills to create their own brand identity. But there are several more reasons why it might be a good idea to hire this out.   Unique   In contrast to premade designs, online logo creators, […]


How to find brand inspiration on Pinterest

How to find brand inspiration on Pinterest

Collecting brand inspiration can feel overwhelming. Where to look and especially what to look for? If you’re in the process of designing your brand identity a mood board or inspiration board is the first thing to create. It helps to make your brand come alive.   You’ve probably spent some time on defining the foundation of your brand and doing your research. Now it’s time to transform this idea of yours into something visual. You can find inspiration almost everywhere online. The challenge isn’t to […]