Category: branding


6 reasons why brand clarity is important

6 reasons why brand clarity is important

What does brand clarity mean?   Brand clarity means nothing else than that your brand works as a whole. Every aspect of your brand from your design over your strategy to your brand experience is in alignment. In order to gain brand clarity, you need to get to the core of your brand and define its foundational elements. This includes your brand values, brand story, target audience, brand personality,  and positioning.   Related post: The importance of a solid brand foundation   What is brand clarity and why is it important? Click To Tweet   Why brand clarity is important?   Telling your brand story   The first thing people want to know about your brand is the story behind it. This story is what […]


5 signs you’ve outgrown your DIY brand

5 signs you’ve outgrown your DIY brand

  Solopreneurs are DIYers. And we need to be. When starting your business, you quickly realize you need to do so much more than what’s typically in your job description. From writing to accounting to customer service and of course, branding. Often we opt for branding the business ourselves because we don’t have the budget yet, we prefer putting most effort in getting our product or service out into the world and we don’t necessarily see the advantage of branding when we’re just starting out. What to do when you realize, you’re growing out of our DIY brand and it doesn’t align with your vision anymore?   Have you outgrown your DIY brand? Take a look at the 5 signs Click To Tweet   Advantages […]


5 foundational elements of your brand identity

5 foundational elements of your brand identity

  Dress to impress! Your brand’s outer appearance needs to attract and impress your audience. It’s time to invest in a brand identity. It’s not enough to just put your name on everything for people to recognize you. In a brand identity, all visual elements work together to create the look that appeals to your audience and represents your brand in the best way possible. In this post, I explain the 5 elements of your brand identity you need to have in place to make your brand image complete.   Dress your brand to impress: Here are 5 foundational elements of your brand identity Click To Tweet   What’s a brand identity?   First of all, let’s talk about the term brand identity and what […]


How to use your brand voice

How to use your brand voice

  Let me ask you a question, how do people recognize your brand? Is it your logo? The brand colors you use? What if you would take these visuals away? Would people still recognize your brand? That’s why it’s so important to establish a brand voice. The way you write and talk is an important aspect of your brand. Words are powerful. They make your brand unique, recognizable, and relatable.   Defining your brand voice   Defining your brand voice can be tricky but it’s an important step towards being recognized by your audience. Find out what characteristics your voice inhabits, what kind of language and words you use or how your tone best communicates and connects with your audience. There’s a little exercise that […]


How to define your target audience

How to define your target audience

  Stop! Your brand starts here. With your target audience. Before you even start creating a product or service, you have to know for whom you are creating and who will buy. Your product and your marketing must be aimed at the right kind of people – your target audience. This is not for me you might think because you don’t have any clients yet, but if you don’t target the right audience, the people you want to attract, even before you start, you won’t sell anything.   Stop! Before you create something, know who you’re creating it for. Click To Tweet   Who are you talking to?   Don’t get confused by the word audience. By audience I mean, your blog reader, customer or […]


Why you need a brand audit

Why you need a brand audit

  Your brand evolves. So do you and your audience. If you were hoping after creating your brand, you were done once and for all, I must disappoint you. Branding is never done. The market is in constant change, as your audience changes their interest or needs, your brand has to follow. For you, as an entrepreneur, you need to adjust your goals depending on the stage of your business. To keep your brand constantly on track is a difficult task and you will get sidetracked once in awhile. Performing a brand audit can help you to keep your brand in alignment with your goals. And it can eliminate the insecurities you, as well as many other solopreneurs, have, who are constantly in doubt if […]



How to define your brand values

How to define your brand values

  What does your brand stand for? Consumers are searching for brands they can connect with and that have a deeper, more personal meaning to them than just the product they buy. A real connection is based on sharing the same values. Knowing your brand values and communicating them is important to establish and grow your brand.   What are brand values?   Brand values are the base of your branding, the place where everything starts. They define your brand and what you want to stand for. This means you need to define the core ideals you believe in or what characteristics you want to be recognized for. Brand values turn your vision into a mission because once you have said them out loud, you […]