Category: branding


Why you need to brand your biz

Why you need to brand your biz

  This post is for you, one-(wo)man-show hustlers, first-time business owners and bloggers with the dream to turn their hobby into a business. And it will get personal. I am going to tell you how a wrong decision almost let me drop the ball and give up on my dream of working for myself.   If you’re one of those mentioned above branding or not shouldn’t even be a question. The advantages of branding are incredible. I know many of you are hesitant if branding is really necessary and you are not convinced it is worth your time and effort. This is why I am going to talk about my experience today.   When you find yourself in a new situation   Starting this blog […]


How to find your brand voice

How to find your brand voice

  Do you want to know what makes your brand unique? Your brand design and voice. These two work hand in hand as they represent your brand to the world. They both breathe life into a brand and can set you apart from other brands. If you’re struggling to really define your brand voice and find out what makes your voice unique, read on, because I am sharing a simple exercise that’s very helpful in finding your voice.   Your brand voice sets you apart from others but how to know what makes it unique? Click To Tweet   What exactly is a brand voice?   A brand voice is defined by a set of characteristics to describe your communication and writing style. This includes […]


How to humanize your brand

How to humanize your brand

    Let’s talk about the part of branding that most people neglect because we’re so busy creating our brand and reading articles on marketing, how to find your ideal audience or how to get more followers on social media that we forget the most important point. If you want to sell your products and services, you need more than that. You need to humanize your brand.   People do not buy goods and services. They buy relations, stories and magic. –  Seth Godin   The way to make people buy your “magic”, is to create a brand experience that allows them to build a relation and engage with your brand. And in order to do so, you have to humanize your brand.   What […]


6 Tips for branding your blog design

6 Tips for branding your blog design

    Your blog design should look professional, be attractive and most of all it should reflect your brand. Once you have set design standards for your brand design you should stick to them either if it’s your business card, product packaging or, what we will talk about today, your blog design. Consistency is key in branding! If you want to know more about why you should be consistent in your branding, click through to read more: Why brand consistency matters   Kick-off your blog design the right way by paying attention to your branding. Click To Tweet   Logo and tagline   If it’s your main logo or a variation of it, it should be prominent on your blog. You have to position it […]


How to create a website that reflects your brand

How to create a website that reflects your brand

    Your website is an important part of your brand identity. More and more businesses rely solely on their online presence and for many customers, it’s the first thing they see of your brand. If you want to make a good impression online, read on to discover the 2 main points you should focus on when branding your website.   Why branding your website is important?   One word: recognition! Presenting your brand in a consistent manner on all channels gives your audience the opportunity to get to know your brand and what it stands for. Repetition is key to being memorable. Read more about this topic: Why brand consistency matters   Before you start   In order to create a website that reflects […]


How to stay consistent with your branding

How to stay consistent with your branding

    Here you are with your well researched, solid, unique, designed brand and you’re hitting the next problem. Doing all the work to create your brand is not enough. Consistent branding is what most people struggle with. But there are a couple of things you can do to stay consistent each and every day. Are you struggling to stay consistent with your branding? It’s easy with these tips Click To Tweet   Why consistent branding is important   Showing up in a consistent way helps people to recognize your brand and what it stands for. It helps you to gain their trust and differentiate your brand from other competitors in your field. If you want to know more, read this post: Why brand consistency matters   […]


Why brand consistency matters

Why brand consistency matters

  How is your audience supposed to know what your brand stands for? Right! You have to tell them. You have to tell them repeatedly and you also have to proof it to them by acting accordingly. This means showing up in a consistent way through content and visuals and throughout all channels you use.   How is your audience supposed to know what your brand stands for? Click To Tweet   What does consistent branding mean?   Consistent branding doesn’t just mean you have to put your logo on everything. It means also images, icons, styles, your typography and colors as well as the brand values and promise have to be set (most brands do this in the form of guidelines for their brand) […]


The 3 faces of a brand personality

The 3 faces of a brand personality

  Successful companies understand the need to connect with their audience on a personal level. It’s not enough anymore to just tell your audience about the quality of your product. That’s where a brand personality comes into the game. It makes it possible for your company to sell more than a product. You have to sell an experience.   What is a brand personality?   A brand personality is created to give your business a name and face in order to humanize it. Like a real life person, your brand personality has character traits and a certain attitude that represent your brand.   How creating a brand personality can humanize your brand? Click To Tweet   Why do you need a brand personality?   A […]