Category: branding


Why you need a brand audit

Why you need a brand audit

  Your brand evolves. So do you and your audience. If you were hoping after creating your brand, you were done once and for all, I must disappoint you. Branding is never done. The market is in constant change, as your audience changes their interest or needs, your brand has to follow. For you, as an entrepreneur, you need to adjust your goals depending on the stage of your business. To keep your brand constantly on track is a difficult task and you will get […]



How to define your brand values

How to define your brand values

  What does your brand stand for? Consumers are searching for brands they can connect with and that have a deeper, more personal meaning to them than just the product they buy. A real connection is based on sharing the same values. Knowing your brand values and communicating them is important to establish and grow your brand.   What are brand values?   Brand values are the base of your branding, the place where everything starts. They define your brand and what you want to […]


Why you need to brand your biz

Why you need to brand your biz

  This post is for you, one-(wo)man-show hustlers, first-time business owners and bloggers with the dream to turn their hobby into a business. And it will get personal. I am going to tell you how a wrong decision almost let me drop the ball and give up on my dream of working for myself.   If you’re one of those mentioned above branding or not shouldn’t even be a question. The advantages of branding are incredible. I know many of you are hesitant if branding […]


How to find your brand voice

How to find your brand voice

  Do you want to know what makes your brand unique? Your brand design and voice. These two work hand in hand as they represent your brand to the world. They both breathe life into a brand and can set you apart from other brands. If you’re struggling to really define your brand voice and find out what makes your voice unique, read on, because I am sharing a simple exercise that’s very helpful in finding your voice.   Your brand voice sets you apart […]


How to humanize your brand

How to humanize your brand

    Let’s talk about the part of branding that most people neglect because we’re so busy creating our brand and reading articles on marketing, how to find your ideal audience or how to get more followers on social media that we forget the most important point. If you want to sell your products and services, you need more than that. You need to humanize your brand.   People do not buy goods and services. They buy relations, stories and magic. –  Seth Godin   […]


6 Tips for branding your blog design

6 Tips for branding your blog design

    Your blog design should look professional, be attractive and most of all it should reflect your brand. Once you have set design standards for your brand design you should stick to them either if it’s your business card, product packaging or, what we will talk about today, your blog design. Consistency is key in branding! If you want to know more about why you should be consistent in your branding, click through to read more: Why brand consistency matters   Kick-off your blog […]


How to create a website that reflects your brand

How to create a website that reflects your brand

    Your website is an important part of your brand identity. More and more businesses rely solely on their online presence and for many customers, it’s the first thing they see of your brand. If you want to make a good impression online, read on to discover the 2 main points you should focus on when branding your website.   Why branding your website is important?   One word: recognition! Presenting your brand in a consistent manner on all channels gives your audience the […]