Category: branding


Why branding is a journey

Why branding is a journey

    Hey, how long does this take, this branding thing? Many new business owners have this question. They think it’s just a task they need to finish. Wrap it all up and it’s good. But honestly, it doesn’t work this way. Branding is a journey that never ends. You only get better at knowing your path. Where will this path take you? Read on to see the 3 stages of a branding journey.   Branding is not a one-time task. It’s a journey. Find out more in this post Click To Tweet   Stage 1: branding work upfront   Building the base   The development of your brand is seriously the most exciting phase. Many businesses though take the shortcut because the don’t want […]


7 common branding mistakes

7 common branding mistakes

    You have a super awesome business idea, a real vision for your brand but you might be ruining it by making common branding mistakes which could easily be avoided. I will break them down for you so you can start your branding the right way. I might be getting into trouble though because I will tell you some things most brand experts don’t tell you or might even disagree with.   Thinking branding is just creating a logo and you’re done   Branding is a real process which takes a lot of time. Your logo is just one part of this process and, to tell you the truth, it’s not even the most important part. You might want to disagree with me here […]


The importance of a solid brand foundation

The importance of a solid brand foundation

    The first thing new business owners think about when they start building their brand is to create a logo. And already, they are stuck. What do I want my logo to look like? What to include? What color should I choose? That’s because they try to build a home starting by the roof. If you want a successful and sustainable brand, you need to build a solid brand foundation first.   Building a brand and not sure where to start? Click through to find out! Click To Tweet   What is a brand foundation?   I want you to think of your brand foundation as the base of your brand. It’s a place where you set-up the main components to help you start […]


What is branding?

What is branding?

    That’s kind of a mystery, right? The word brand or branding is used widely and more often than not in a context where it doesn’t even belong. Definitions you hear will vary. There might be as many as there are variations of breakfast cereals on a supermarket shelf. Branding is and means something different to each one of us. Some think it’s the logo you see on a product. Others think it’s the TV commercial they saw last night or a slogan that’s so often repeated on the radio you will never get it out of your head again. The thing is, they are all right. Logos, slogans, advertisements, they are all part of a brand strategy.   Brands exist in the minds […]