Category: design + creativity

14 shades of gray + how to use them

14 shades of gray + how to use them

Not everything is either black or white. In design, this is not any different. There’s a whole range of different shades in between. Let’s talk about gray. A color which is often underrated but can be very useful in design.   The meaning of gray   When you think about the meaning of gray you probably come up with … nothing. Gray is mostly known for being neutral. But this doesn’t mean that it’s bland and doesn’t have any symbolic meaning at all.   You […]


7 minimal fonts

7 minimal fonts

Typography is a great asset in minimal design. Minimal fonts can help you to achieve this light and airy aesthetic in your designs. But which fonts have this minimal feel? I have compiled a list of 7 minimal fonts (all Google fonts) for you.   Typography in minimal design   Typography in minimal design isn’t only a mear way of putting text onto paper. It’s more like a design element itself. While minimal design doesn’t overuse decorative and embellishing elements, typography can add a bit […]


7 font characteristics to distinguish fonts

7 font characteristics to distinguish fonts

Which font is which? With so many fonts at our disposal, it’s hard to pick. They all might seem similar but if you look closer you’ll find some distinguishing differences. Each font has its own characteristics. Small details which make it unique. In this post, I’ll explain the most significant font characteristics for you.   Some font characteristics are easy to make out. You can see that one font has thicker lines than another. One font might have flowing curves while another has straight, geometric […]


8 colors to use instead of white

8 colors to use instead of white

White is a very popular color choice and always has been. But there are circumstances when white might not be the perfect fit. Therefore it’s good to have some alternatives you can use to replace white in your design.   Why you want to use white   As said above, white is very popular and not only since minimal design has become a trend. The first reason to choose white is the flexibility of this non-color. White goes with every color. It’s neutral enough to […]


How many brand colors do you need

How many brand colors do you need

Picking your brand colors is one of the most difficult tasks when it comes to brand styling. With so many possibilities to choose from you can easily get overwhelmed. Being somebody who needs 30 minutes to decide which kind of ice cream I want to buy, I totally get it. But you can simplify the process of defining your brand colors by clarifying how many colors you need upfront.   Why you need to define your brand colors   When you’re starting your business you […]


How to create a brand color palette

How to create a brand color palette

It’s already hard to decide on a color for your brand. You want to be sure the color you pick can represent your brand and attract your audience. But with one color it’s not even done. You then have to find out which colors combine well. Create a full color palette for your brand. There are several steps you’ll have to go through to find your primary brand colors. The colors you use to set accents and some neutrals to round up your color palette. […]


Color meaning and symbolism

Color meaning and symbolism

We all relate colors with a meaning. This depends usually on our personal taste and on our experiences. But each color also has a more general and symbolic meaning. A meaning which is universally understood. When you choose the colors for your brand you can use this to your advantage. Choose the right colors to attract your target audience and to tell people more about your brand.   To be intentional with your color choice, you first need to learn more about colors and their […]


The basics of color theory in design

The basics of color theory in design

Ever wondered how a designer comes up with a color palette for your brand? How do they know which colors fit your brand and which colors work well together? The answer is very simple. We know a thing or two about color theory.   Brand styling is a lot about colors. They’re a powerful asset for every brand if you know how to use them right. Colors influence how people perceive your brand. They communicate your brand values and help you to create visually pleasing […]