Category: design + creativity

How to find your creative flow

How to find your creative flow

Creative flow. It’s the one thing we’re all searching for. We’re always trying to get to the point when everything seems to fall into place. The point when creating feels natural and easy. No matter what’s your creative pursuit, it’s often hard to get into a flow. The following tips will help you to change that. Get from struggling to focus to spilling over with inspiration.   What actually is creative flow   Have you ever worked on something in which you were completely immersed? […]


How to break through creative block

How to break through creative block

These moments. We all have them from time to time. When you’re creative juices don’t want to flow. You’re staring at an empty canvas. You can’t seem to get past the first two words. You’re frozen in your chair. Thoughts swirling through your mind but they have nothing to do with your task. All creatives know it like an old friend. The adversary of inspiration. The one who always appears in the most inconvenient moments. We all dread it but we can’t avoid it. Creative […]


How to create a template in Illustrator

How to create a template in Illustrator

Wouldn’t it be great if people instantly recognize your brand when they see your images on social media? If you want to have a cohesive look for all your images it’s best to create a template. Templates help you to stay on brand and can save you a lot of time. Think about all the images you create on a daily basis. Every image you can use more than once is a perfect candidate for creating a template. Once set up you just switch out […]


6 creative brainstorming ideas

6 creative brainstorming ideas

Brainstorming isn’t always as glamorous as Don Draper makes you think in Mad Men but it’s a necessary part of every creative process. As solopreneurs, we constantly have to come up with new ideas like blog post topics, ways to market our business, and what to post on social media to keep our audience engaged. This means we have to develop a system to make this work for us.   And this is what brainstorming is. Creating a process to generate new ideas and find […]


How to prepare your files for print

How to prepare your files for print

Are you afraid to send your files to the printer? We all want to avoid a negative surprise when printing our products. But with all the necessary requirements your files need to fulfill it can get overwhelming. There are several things you need to do when setting up your files for print. Colors CMYK is the standard color profile for print. So contrary to the files you save in RGB for web usage, your files need to be set up in CMYK. Otherwise, your file […]


3 color strategies to define your brand colors

3 color strategies to define your brand colors

Defining your brand colors is one of the first steps to create your brand identity. The colors you choose aren’t only important to be recognized by your customers they can also communicate your brand values if you do it right. There are several ways you can pick your brand colors by using simple color strategies.   How many brand colors do you need?   Lots of colors mean more choice but when it comes to your brand colors the essential point is to build recognition. […]


6 colors to use instead of black

6 colors to use instead of black

Black is a classic color not only in fashion but also in design. It’s neutral enough to work together with all kinds of colors but can equally be used to attract the eye and make something stand out from the rest. But black doesn’t please everybody. At times it can be too harsh or you might prefer something less classic or less cold for your design. There are several colors you can use instead of black. So which color is the new black? The color […]


How to give better design feedback

How to give better design feedback

When working with a designer giving feedback is always part of the process. Critique is necessary either if it’s positive or negative. But the key to moving your project in the right direction is to give useful feedback. Feedback your designer can translate into your design.   Who to ask for feedback   If you feel unsure yourself you might want to ask somebody else for advice but be careful who you get on board. Qualified feedback can only from people who know and are […]