Category: design


Brand collateral

Brand collateral

  Do you think you’re finished when you have a logo, colors, and fonts for your brand? There’s so much more you will need when you start marketing your brand. This is called brand collateral. Find out what it is and how to choose what kind of brand collateral you need.   What kind of brand collateral do I need for my biz? Click To Tweet   What is brand collateral?   Brand collaterals are basically add-ons to your brand identity design. Everything you need to promote and market your business falls into this category. This includes digital and print material depending on your business. Your brand collateral design must match your brand identity which means you have to use the same colors, fonts, and […]


How to start your design project

How to start your design project

When I hear people say, they can’t create their own images because they’re not creative, I often tell them that 50% of the work is not even creative at all. Design isn’t about strokes of genius and magic strokes of inspiration. Design is a lot about concept and purpose. And every design project starts with preparation. Good preparation does already half the job for you. So let’s take a look at how to start a design project right.   How to start a design project right Click To Tweet   Starting a design project   There are a couple of things you need to figure out before even getting really creative as are:   Goals   Every project should start with a goal. If you […]


10 ways to find inspiration for your next design project

10 ways to find inspiration for your next design project

  Sitting at your desk and staring at a blank screen forever? No idea where to start? There are days where you seem out of your flow. You’re lacking inspiration and motivation. You’re not alone. Creative block is something that happens to all of us.   How to prevent feeling uninspired and unmotivated?   I think of creativity as a bucket. When I create something, I take my inspiration from this bucket. This is how I come up with layouts, decide on colors and fonts or find the missing detail in an almost finished design. Just starting to learn graphic design? Read this post: How to design without being a designer Related post: How to design without being a designer   If you want to take […]


Design principle: KISS

Design principle: KISS

  Let me tell you something, throughout my career as a graphic designer, I’ve heard so many design principles and rules you should stick to, I can’t even count them anymore. Some are just ridiculous and should be ignored, others are good to know and a few are really principles that become mantras in your life. The KISS principle (or Keep it simple, stupid) is one of the latter. So let me show you why and how to use it in design.   The KISS principle: why you need it and how to use it Click To Tweet   What is KISS (Keep it simple, stupid)?   This phrase was coined by Kelly Johnson, lead engineer at the Lockheed Skunk Works, in 1960. Although he […]


How to create visual hierarchy in your design

How to create visual hierarchy in your design

  Visual hierarchy is a tool most designers use to separate the elements of a design and create an order. By doing this they easily focus the viewer’s attention on the most important aspects. To achieve this kind of effect, you have to understand how this design principle works and how you can implement it. You can read more on other design principles in this post. Related post: The basics of good design How to create better visuals through contrast Click To Tweet   What is visual hierarchy and how to create it?   The way in which you display certain elements in your design works like a guide. So how can you guide the viewer? Essentially visual hierarchy is created through contrast. Contrast lets […]


How to design without being a designer

How to design without being a designer

  Being a solopreneur is a bit like being a Jack-of-all-trades. You have to be a writer, an accountant, your own marketing department, and of course, a designer too. This is not only the case because you can’t afford to outsource these things, but because you want to be involved in everything. There’s no way around learning certain skills, like graphic design, to make this possible.   How to design without being a designer? Here are some helpful tips Click To Tweet   Can you really learn graphic design without going to a design school?   The thing is, you can’t replace years of education, training, and experience with watching some Youtube videos. But that doesn’t mean you can’t design your own stuff. The goal […]


How to choose the right file format

How to choose the right file format

  Have file formats ever confused you? If you are sending your files off for printing or you want to upload them to your blog, it is good to know which file format to use when. After spending so much time creating, you want to make sure to have the best quality possible.   Why do you need to know the different file formats?   Every file format has its pros and cons. Some are better for web, others are better for print. If you want to avoid blurry photos or images that are not displayed correctly, you have to understand and make use of the different file formats available.   Do you know which file format to use when? Find it out >> Click […]