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Color meaning and symbolism

January 14, 2019

We all relate colors with a meaning. This depends usually on our personal taste and on our experiences. But each color also has a more general and symbolic meaning. A meaning which is universally understood. When you choose the colors for your brand you can use this to your advantage. Choose the right colors to attract your target audience and to tell people more about your brand.

 

To be intentional with your color choice, you first need to learn more about colors and their meaning. Find out what the positive and negative connotations of each color are. This will help you to make a smart choice. Pick colors which will say more about your brand than words.

 

How colors affect us

 

Colors can make strong impressions. They’re one of, if not, the most important brand asset. You build brand recognition through colors. Not only because of the emotions we associate with them but also because they’re easy to remember. Think about the brands you instantly recognize by their colors e. g. Coca-Cola, Starbucks, or IKEA. I bet you all know their brand colors. Colors influence our buying decisions. When you’re walking through the granola bar aisle in the supermarket it’s easy to find your preferred brand. You remember the color of the packaging and your eye will be drawn to it. Paying attention to how color affects people will help you to make a bigger impact.

 

Related post: The basics of color theory

 

Colors evoke emotions

 

All colors evoke emotions in us. We associate positive as well as negative emotions with every color. Take the color Red for example. Red stands for love and passion which are strong and positive connotations. But Red also serves as a warning signal e. g. on a STOP sign. You need to pick your colors carefully and decide what exactly you want to stand for.

 

To be intentional with your brand colors, you first need to learn more about color meaning and symbolism. Find out what the positive and negative connotations of each color are and use this to attract your target audience | thatistheday.com #colorpsychology #colorideas #colortheory

To be intentional with your color choice, you first need to learn more about colors and their meaning. Find out what the positive and negative connotations of each color are. This will help you to make a smart choice. Pick colors which will say more about your brand than words. Want to know more? | thatistheday.com #colorpsychology #colorideas #colortheory

 

Color meanings

 

Let’s take a look at the color meanings. You’ll find positive and negative connotations as well as what kind of businesses often use the color. It’ll help you to find out which colors fit your brand.

 

Color meaning: Red

 

positive | power, energy, passion, love, ambition, boldness

 

negative | danger, aggression, anger, warning

 

business | food, animal, retail, sports, charity

 

Color meaning: Orange

 

positive | fascination, happiness, encouragement, optimism, enthusiasm, communication, warmth, comfort

 

negative | ignorance, frustration, deprivation

 

business | coaching, wellness, food, travel, sport, budget

 

Color meaning: Yellow

 

positive | energy, joy, happiness, intelligence, optimism, imagination, playfulness, creativity

 

negative | anxiety, frustration, caution

 

business | travel, leisure, energy, creative, photography

 

Color meaning: Green

 

positive | freshness, growth, harmony, balance, health, vitality

 

negative | envy, boredom, stagnation

 

business | gardening, environmental, organic, healthcare, food

 

Color meaning: Blue

 

positive | stability, trust, loyalty, confidence, intelligence, masculinity, cleanliness, calmness, focus

 

negative | coldness, unfriendliness, emotionless

 

business | finance, business, technology, legal, transport

 

Choose the right colors to attract your target audience and to tell people more about your brand | color meaning chart

 

 

Color meaning: Purple

 

positive | royalty, luxury, power, ambition, mystery, creativity, wisdom, spirituality

 

negative | decadence, introversion, naivety

 

business | arts, craft, design, wellness, cosmetics, premium services, luxury products, handmade

 

Color meaning: Pink

 

positive | femininity, love, caring, romance, nurturing, hope, kindness

 

negative | vulnerability, eccentricity, nonconformity

 

business | beauty, fashion, candy, wedding, florists

 

Color meaning: Brown

 

positive | earth, outdoors, comfort, stability, nature, honesty

 

negative | modesty, boredom, heaviness

 

business | organic products, outdoor, sports, landscaping, farming

 

Color meaning: Black

 

positive | elegance, formality, secrecy, style, sophistication, seriousness, glamour

 

negative | drama, oppression, evil, mourning

 

business | fashion, jewelry, accessories, luxury goods, interior design

 

Color meaning: Gray

 

positive | sophistication, efficiency, substance, intelligence

 

negative | lifelessness, fear, lack of energy

 

business | legal, counseling, equipment, technology

 

Color meaning: White

 

positive | innocence, perfection, purity, simplicity, peace, precision, minimalism, cleanliness

 

negative | isolation, sterility

 

business | medical, health, finance, technology, wedding, design

 

Related post: 6 colors to use instead of black

 

Colors in translation

 

The information above can only serve you as a guideline. Symbolic meanings of colors can vary depending on cultural experience. In the western world, White is a symbol for weddings. In eastern countries, it’s often brought in association with death.

 

Furthermore, the meaning of a color can also change if you’re using a different shade or tone of a color. And every color will have a different effect on people depending on the color combination you pick.

 

Now, it’s up to you. Tell me which colors you chose for your brand in the comments.

 

Related post: 3 color strategies to create your color palette


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