Success on Pinterest depends mostly on images. If you want your blog posts to get pinned and if you want Pinterest to lead traffic to your site, then you have to take the necessary steps to edit your images to make them pinnable and create attractive images that are likely to get pinned.
In this post, we’re going to take a look at how you can improve your blog images to make them more pinnable and the 4 step process to edit your pins. Implement these tips and your content will be repinned over and over again.
Create pinnable images
Let’s take a look at what kind of images work well on Pinterest and what elements you should pay attention to.
Colors: Warm bright colors are best! Statistics, like this one from Curalate, show, red works better than blue. Take a look at your brand colors. You should mainly stick to these but you can always use a bit of red e.g. to make your title pop out. Just make sure the red is fitting to your other colors. You can use a light orange-red or a burgundy-red. It doesn’t always have to be the standard Coca-Cola-Red. In general, you shouldn’t use more than two or three main colors.
Graphics: Try to be consistent by using brand colors and elements that make you easily recognizable. You can also add your logo or a submark.
Photos: Use saturated, bright photos. Pics without faces seem to work best and statistics also show, photos with less than 30% background perform better.
Headline: Add a distinctive headline to your image or graphic. You will get more click-throughs if it is clear what people can expect from your post. Text can be highlighted or you can put a slightly transparent layer underneath to make it more visible, especially if there’s a lot of stuff going on in your background.
Font: Make sure your font is readable even when your image is displayed smaller as on your blog e.g. in the Pinterest feed. Good fonts are simple serif or sans serif fonts. Make them bold for better readability.
You should experiment with different images. Create 3 images for one post, pin them on Pinterest and see which of the three performs best.
Plus Tip: Create a template for your pinnable image, so you don’t have to start all over again for your next post. Using a template, you just have to change the text or maybe some color but the main layout will always be the same. This way, you keep your pins consistent.
Edit your images to make them pinnable
Before we get into the 4 steps of editing, I want to point you to Rich Pins. If you haven’t applied for Pinterest Rich Pins yet, you should definitely consider doing so. Rich pins can hold more information than normal pins like post title, author, and a short description. Want to know more? Check out my post.
- Get your image size right! Your image must be vertical. You don’t have to make all images in your post vertical but for the one, you want to get pinned it’s a must. The best size for Pinterest is 735 x 1102 px. If you don’t want to upload a big image to your post, just create a smaller one but stick to a ratio of 2:3
- Pick an obvious image name (this applies to all images on your blog!). Nothing like 82344748.jpg or blog-img-summer.png. Look at the keywords you use in your post or your post title. This can make a perfect image name.
- Add an alt text description. The alt text will automatically be your pin description when someone pins your image. Long descriptions, with around 300 characters are doing best. Make sure to add keywords. Tell people what they can expect to find in your post, what is their takeaway when they click through? Add a call-to-action at the end and include your website. Where to find your alt description? You can enter your description in your posts HTML text. Look for alt= or, if you are in WordPress, just click edit image and enter your alt text in the window that opens.
- Pick a fitting, keyword-rich post title because this title will be added to your pin. Make sure it’s instantly clear what your post is about.
Plus Tip: Create a Pin It Button for your blog (Take a look at my tutorial here.) and make it super easy for people to share your content on Pinterest.
Action step: Now go to your Pinterest profile and take a look at the pins from your blog. Pick 5 pins which don’t have many repins. Edit the images by implementing the tips from this post. Don’t forget to pin this post!