You can compare your brand font selection to a toolkit. In it, you should find a font for every occasion. This doesn’t mean though you should have 20 different fonts.
2 – 3 fonts in addition to your logo fonts is all you need. These fonts if they’re well chosen will bring you a long way. Fonts can have a huge impact on your audience and uplevel your whole brand design. Let’s take a look at what you need.
For your logo, you should never use more than 2 different fonts. More would only overload your design and be confusing for your audience. You can choose one font for your logotype plus one for your tagline if you use one. You can even use the same typeface for both and just 2 different styles.
Your logo fonts should never be used elsewhere. Using the same font for example for body copy would take away the value of your logo.
Same goes for your other brand fonts. If they’re too similar to your logo fonts your logo won’t stand out.
Body copy font
For your main text font, you need to choose something which is easy to read. Your main goal for this font is that people can easily get the information they need.
Fancy fonts like handwritten or display fonts are misplaced in this case. Serif or sans-serif fonts work best for body copy in print as well as online.
For your headlines, it’s the same. Readability is key. The font you choose should create a good combination with your body copy font but still build a bit of contrast. Contrast is important to separate text blocks and make headlines stand out. You can do this either by choosing different styles from the same typeface like bold and light or by combining different typefaces for example serif and sans-serif which is a classic font combination.
Related post: Font combinations
Last but not least, your accent font. This font is used to really make something stand out from the rest. Accent fonts can be used as a nice eyecatcher on packaging, for quotes, or a blog tagline in your header image. Always use this font carefully and don’t overdo it. If used too frequently it won’t have the same impact.
As an accent font, you can finally use something with more character like a script or display font. But refrain from picking something similar to your logo fonts as it will diminish the impact of your logo.