You probably have already set up your Pinterest account but did you really pay attention to your profile? Let’s be honest here, I didn’t at first. It’s just filling in a couple of things and then start pinning, right? But you want to look professional and most important, you want people to find you on Pinterest. That’s why you should take a couple of minutes to set up your profile.
Improve your Pinterest profile with these 5 quick tips
Before we get started: Make sure you have signed up for a business account. If you haven’t already, you can easily transform your normal account into one. Just follow the instructions here.
Your Pinterest Username
Your username should be the same on all your social media accounts in order for people to find you and recognize you. Mine is thatistheday. If people comment on my pins they can tag me with @thatistheday, if they are looking for me they will find me under this name. Your name will also be in your Pinterest URL: www.pinterest.com/yourname. Check out my Pinterest profile >>
Add a Profile Pic
You don’t want to leave the Pinterest placeholder because people want to see who you are. The avatar makes you look unprofessional. You have 2 options here. The first and most recommended is to add a picture of you. Please don’t choose a straight headshot from your ID (people want to see you smile) and no selfie you took in the car or in front of your mirror. Your background should be a solid color and not distracting. You can be creative by picking an unusual position or by adding a small item or gadget. The second option is to upload your logo. You should only do this if it fits the proportions. The Pinterest profile picture is an 180 x 180 px square. Most logos probably don’t fit here but maybe you have a submark or even a favicon that people know your business by.
Add Some Keywords to Your Business Name
In this section, you can enter your name, business name or blog name. Pinterest gives you 25 characters here, so you can add some keywords describing what you offer and what your business is about. It is possible to use even more than 25 but they will be displayed on your profile page as “…”. Maybe your services or your product are already included in your business name like Bamboo Yoga Mats. It’s clear you are selling Yoga mats but by adding some keywords you can distinguish your business from others. For example, you could add eco-friendly + recyclable. This is very important because if people are looking for Pinners with those keywords, you want to show up.
Your Bio Section
Describe your business in 160 characters. This task is not easy, I know. Again, you should focus on keywords but don’t just make a list of keywords. Please form real sentences. Here you have the opportunity to explain what your business or blog is about, what kind of information you share, what products you offer or what kind of advice you can give. Include your audience or followers by telling them what they can take away from your offer. How will their situation/ life be improved? You can also add a call-to-action to send people to a giveaway or some kind of freebie. Pinterest won’t allow you to add a real link but you can use a short link and enter it in text form so people can copy-paste it.
Connect Your Website and Social Media Accounts
Last but not least, you can connect your blog or website to your Pinterest profile. Just enter your website URL and (really important) verify it. You can also add your Facebook and Twitter account in your settings. This does not only let people follow you on other social media, it’s also necessary if you want to send your pins to one of these accounts.