There’s no better way to increase traffic coming from Pinterest to your blog than joining one of the many Pinterest Group Boards that are out there. By contributing to group boards your blog and your pins have more exposure than you can reach on one of your regular boards. Your pins will appear in the feed of the group members and board followers, as well as their followers. It’s like winning the lottery! Looking for more ways to increase your repin rate? Check out my tutorial on how to set up Rich Pins.
How to make it work for you
Actually, gaining more visibility and traffic is not the only advantage of a group board. You can also connect with other people in your niche by commenting, liking and quite obviously, repinning their content. Plus, you can use the group board to easily look for good content to pin to your boards.
Find a Pinterest Group Board
If you are looking for group boards there are two ways you can do this. The first, is to check on Pingroupie. This site makes it easy to search in different categories and it lets you filter by followers, contributors, likes and repins. Whatever is most important to you. Tip: look for group boards that apply to your audience and integrate with your whole profile. It doesn’t make sense to join a board just because it has a huge following when you actually don’t have anything to contribute and your followers aren’t even interested in the topic.
It is, however, important to look for the number of group members, followers and repins, if you want to increase traffic to your blog and get more repins. Once you found a board you are interested in, also check out what is pinned and what are the rules to join.
The second way to find group boards is to look where your followers hang out or if you are following other bloggers in your niche, to which group boards they are contributing. Tip: To see if a board is a group board, check in the top right corner. A small group of grey heads will be displayed.
Join a Pinterest Group Board
Now check in the board description, mostly the owner will leave a note on how to join the board. In most cases you have to follow the owner and/or board and contact him/her per mail, including your Pinterest username or URL. If there is nothing mentioned, you will have to leave a comment on one of the owner’s pins with your request to be added to the board. The board owner will send you an invite. Once you accept it, this board will appear in your account and you will be able to pin to it.
Create your own group board
Maybe you didn’t find the right board for you, or you have so much fun pinning to group boards (like me), you want to create one yourself. Before I explain how this works. This is my group board below. The re-creation group board is for bloggers and creatives who want to revive their passion, spark creativity and boost motivation to be more successful and awesome with your project and biz. Check it out! If you want to join, follow me and then email me with your Pinterest URL and I send you an invite. Look for more information on the board!
The set-up is really easy. In your account, go to create a new board or edit one you already have and want to turn into a group board. As with your other boards enter a name, pick a category, make sure to add a keyword rich description and instructions on how to get added to your board. Further down in the edit window, you can now invite others to pin to your board. Enter their username and a scroll down menu will appear. Find the right person and then click invite. Once the first Pinner is added you can also check the field to not allow collaborators to invite others, which I recommend. The board is, however, your responsibility. You have to make sure the Pinners follow the rules and there are no spammers in your group. Make sure to save and you’re set. Tip: Before you start to invite lots of Pinners, pin a couple of pins to the board to give them an impression of what the board is about.
If you enjoyed this post, share it with your friends. You might also like to check out my post on How to create a custom Pin It Button for your blog. And hey, follow me on Pinterest!