How to create a logo that’s cooler than Kim Deal*
Do you want an outstanding logo for your brand? We already talked about which type of logo is right for your brand and logo design mistakes you should avoid but now you want to know the real deal about logos, right? Let’s talk about the 4 logo design principles you should respect to make your logo stand out.
What does a logo do?
To understand this you need to think about the signification of a logo. In short, what does a logo do?
A logo only does its work, and with this, I am speaking of what it symbolizes or how the audience perceives the logo when you start using it. What your company does, what kind of message you send to your audience will then reflect on what your audience associates with your logo. A logo is an important part of your brand, but it’s not your brand. You might want to think of your logo as putting a label on your brand. You can’t predict how people will react to your label but you can use certain principles always found in attractive logo design.
A logo must be simple, memorable, timeless and on-brand.
Logo design principles
Your logo doesn’t need glitter, confetti, and trumpets to attract your audience. Stick to the basics. Every element of your logo should be there for a reason.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. – Antoine de Saint Exupéry
Simplicity directly leads to the next principle. A simple logo design is often more memorable because it’s easier to grasp and easier to remember. Memorability should be your goal. When your audience instantly recognizes your brand by seeing your logo or even just the colors or font you use, you have reached that goal.
When creating a logo you should think about the future. A timeless logo still has its effect on your audience after 10 or 20 years. Don’t go for trends. You will regret this later on.
Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out. – David Airey
Your logo should, of course, align with your whole branding. Stay on-brand by creating an appropriate and authentic logo that can reflect your brand message as well as attract your audience. A law firm using 7 different colors for their logo design looks ridiculous but for children day-care centers it might be appropriate.
Do you have questions about these logo design principles or is there something important missing in this list? Is your logo cooler than Kim Deal? Let me know in the comments. And hey, you should really pin this article for later!
*In case you don’t know Kim Deal, you might enjoy reading this article.