Remember, when we made the favicon for your blog? Now it’s coming to good use. In this blog post, I will show you how to set up Pinterest Rich Pins for your blog. This will only take a couple of minutes and you will see your favicon in action.
Why Rich Pins?
Because they are rich on information. Right now Pinterest offers you 6 types of Rich Pins (app, movie, recipe, article, product, and place). Depending on the type of pin, it will show additional information, the regular pins don’t have. Recipe pins e.g. include an ingredients list or article pins will display the headline, author and a short description. If you have a favicon installed, this will be added too. Your readers will recognize your pins immediately. If you don’t have a favicon yet, check out this post. Want to see how it looks?
Besides the point of recall value, you will add with your Rich Pins, there’s another really important point to it. The more information your pin delivers, the better it will perform in search demands, which will lead to more engagement and an increase in views and repins. Try it out!
Before we start
Before we start, you should make sure you have signed up for a business account with Pinterest. If not you can easily switch your personal account into one. It’s completely free.
Also, this is a WordPress tutorial. The only thing you will need for the set-up is a plugin called Yoast SEO. That too is free and it’s a must have. Not only for setting up your Rich Pins but also if you want to easily improve your SEO. So go get it here or search for it in your plugins menu in WordPress.
Here we go!
First, you have to install and activate the Yoast SEO plugin on your WordPress site. Once this is done, go to your dashboard and look for the plugin, which should now normally appear in your menu. Select the submenu ”social” and go to Facebook. Here’s where you have to enable ”Add Open Graph meta data”.
This was the most difficult part. Now you hop over to Pinterest and to the Rich Pin Validator. You will have to log in to your account. Here you have to enter a URL of your choice. Just pick one of your post and copy, paste the URL. Validate. Done!
Pinterest will inform you par email once your site was approved. In my case, this took only a couple of minutes. All pins which were already pinned will be converted now and every pin that is pinned from your site will show the Rich Pin additional information.
Since this was really quick, you can go and start pinning like crazy now. Don’t forget to pin this post! And check out my most popular board on Pinterest.