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On goals without numbers

By Sandra | December 20, 2017 | 0 Comments

  It’s important to reflect on your status quo from time to time to see where you’re right now and to decide on where you are heading. I am a supporter of doing business with structure and purpose (and probably an over-planner). Creating goals obliges you to think about actionable steps to reach them. If you don’t know what you’re doing and why you’re doing it, you can’t move forward. You will spend your days aimlessly switching from one thing to another and that, my friend, will result in nothing. You will be stressed out, unsatisfied and unable to improve. But there’s also a downside to goals. Related post: 10 ways to find inspiration for your next design project   Setting goals without numbers: Find […]

Brand collateral

By Sandra | December 6, 2017 | 0 Comments

  Do you think you’re finished when you have a logo, colors, and fonts for your brand? There’s so much more you will need when you start marketing your brand. This is called brand collateral. Find out what it is and how to choose what kind of brand collateral you need.   What kind of brand collateral do I need for my biz? Click To Tweet   What is brand collateral?   Brand collaterals are basically add-ons to your brand identity design. Everything you need to promote and market your business falls into this category. This includes digital and print material depending on your business. Your brand collateral design must match your brand identity which means you have to use the same colors, fonts, and […]