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Branding for beginners

By Sandra | February 19, 2018 | 0 Comments

  The 10 best posts to get you started with branding Let’s admit it, branding can be overwhelming. Especially when you’re just starting your business and this is all new to you. There’s so much information out there that you don’t know where to start, what’s important and how to do it right. So I put together a list with the best posts for branding newbies.   What is branding? First we have to get clear on what branding really is because there are more definitions of branding than there are days in a year and some of them are completely wrong. Read more: What is branding   7 common branding mistakes The one thing we’re most scared of when building a brand is doing […]

On goals without numbers

By Sandra | December 20, 2017 | 0 Comments

  It’s important to reflect on your status quo from time to time to see where you’re right now and to decide on where you are heading. I am a supporter of doing business with structure and purpose (and probably an over-planner). Creating goals obliges you to think about actionable steps to reach them. If you don’t know what you’re doing and why you’re doing it, you can’t move forward. You will spend your days aimlessly switching from one thing to another and that, my friend, will result in nothing. You will be stressed out, unsatisfied and unable to improve. But there’s also a downside to goals. Related post: 10 ways to find inspiration for your next design project   Setting goals without numbers: Find […]