You can find all the resources online. Tutorials. E-courses. Blog posts on how to create a logo for your blog and what are the best colors for your brand? Just go to Pinterest and you’ll find more information than you can ever make use of. It all seems so easy. But is it really that simple to DIY your brand? Let’s take a look at the pros and cons you will deal with when it comes to DIY branding.
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A home advantage for DIY branding
PRO: Nobody knows your brand better than you. You have the home advantage. This business is your baby and it can be hard to explain to somebody else what your brand is about. But here also lies the crux. There are things you might be missing because you’re too deeply attached to your brand.
CON: It can be overwhelming. Starting a business is always stressful. There are so many things you have to figure out that you can’t give branding the full attention you should. A professional designer can not only take this off your shoulders, he can also provide you with an outside view of your brand. As business owners, we can easily get off track and create a brand that’s uniquely ours but doesn’t attract our target market. A professional can help you to steer clear of traps like this because he doesn’t have this personal attachment to your brand.
Time and timing
PRO: When branding yourself you don’t have to invest the time to search for the right designer. You can start right now and adjust your branding as you go. Hiring a designer can sometimes be a long process if you take into consideration the time it takes to get a spot on your designer’s calendar and the actual time it takes to design your brand.
CON: The DIY route is often full of stumbling stones. Believe me, it takes longer than this 3-day free branding course you’ve downloaded. You have to do all the research, define your brand, learn at least some basic design skills, and figure out how to use your software right. This can take a long, l-o-n-g time.
Acquiring the skill set to brand yourself
PRO: Of course you can learn how to use the software you need. Take a class or look for tutorials on Youtube. There is also more than enough information about branding and brand design available.
CON: But actually mastering this software and knowing the rules of design (typography, layout, color psychology) is something which takes years. A professional designer has established an eye for what works and what doesn’t and he sees details a non-designer might not even notice.
DIY branding and the money issue
PRO: DIY branding is totally free. You only need to invest your time. When you’re just starting out it can be a good choice to do the branding yourself and save the money to hire a professional designer later on when you understand your brand better and know exactly what you want.
CON: Bad design can actually cost you money. If your brand doesn’t attract your target client or looks unprofessional it’s rather hard to win new customers and make sales.
Does DIY branding mean less quality?
PRO: You can get really good results even with DIY branding. Be it you figure out how to use your design software to create something that looks really professional or you revert to premade designs and templates which give your brand a pro look.
CON: Premade designs though, aren’t as unique as a custom made design. And professional branding will always last you longer and be more versatile than what you can create by yourself.
To DIY or not? That’s the question.
In the end, it’s just about what you’re ready to invest. The money to hire a professional and get a custom brand identity or the time to figure it out by yourself. I am sure with the right mindset, a lot of research, plus a readiness to roll up your sleeves and get the work done non-designers can get a great result with DIY branding too.
Related post: How to design without being a designer